As an Internet marketer the most important objective is to make money selling a product or service online through your website, so that you can have total control of your business transactions. After building your website, you then realize that you need to get people landing on your site daily in great numbers before you can make a sale.

Paid text links/ paid text link ads thru a text ads broker (Risky, not natural and Google may penalize sites for doing this in the future. As an alternative, you may want to locate relevant sites with a high PageRank (PR) of say 4 and up and that have very few outbound links. Contact these sites directly or you could have an SEO firm handle this for you, you may have to pay for a permanent link on their site or you could convince them to link to you for offering them something of value in return.)

One way free links could be get through free Submission into directories that allow one way link submission. Links need to be added only in the relevant categories. Few directories submit link immediately. But most of the directories go for manual review of the site that whether they are relevant to the category stated or not and after review they approve or reject the website. The duration of the review may range from one week to several months and it normally differs for one directory to another.

You should also know that backlinks can be characterized as either reciprocal or one way. Reciprocal links occur when each site gives a backlink to the other. A one way backlink occurs when there is only one hyperlink, from one site to the other without a corresponding hyperlink in the reverse direction. These days, a one way text link is given much more weight by the search engines, so these are the sorts of hyperlinks you should try to get.

Webmaster have realized the importance search engines attached to link popularity for top search engine positioning and have therefore resorted to reciprocal linking. However, in the near future this strategy will become obsolete, because these links are artificial links. Not generated voluntarily. And so they do not indicate a site as being an authority site.

The solution is simple. You do not need to pay for these backlinks, because you can get them for free. Any site owner would gladly agree to publish your unique content (be it article or blog post) and will not touch your backlinks in the article.Of course, negotiating this stuff with dozens of site owners in your niche takes time. But today there are free communities where the site owners join to get your content republished, and promise not to touch your backlinks.

You can set up a linking strategy with another webmaster to set up a link back structure, ie. he links to your site and rather than link straight back to the site he links from, you link to another one of his sites. So one way links are created and they look "natural". This is an effective strategy but too labourious for my liking.

In fact, if the truth be known, you could probably even put a link to the PDF on your site so ANYONE can download it. Make them have to fill in a small form to get it (name & email address) and then add their name to your (upcoming) :-) email newsletter. That way, even if you don't make a sale so far as a booking goes, at least you have a good incentive for people to give you their email address in exchange for downloading the vouchers for the location they are interested in.