Present human race is living with shortage of time. Every one tries to save their precious time anyhow. This motivation has invented e-commerce. Plenty of items are sold through e-commerce clothing, gadgets, computers, mobile phones, jewelries; books, etc are some names to say. To support the ecommerce market has invented software. Among this prevalent software Magento is best choice for the ecommerce vendors. People prefer Magento for many reasons. Magento consists of eye candy USP. Design is made for enjoyable and hassle free shopping experience. It has many extraordinary features that can attract visitors to the site and offer higher return on investment.

Magento offers greater degree of customization due to its extensions and modules. Modular representation of Magento gives unrestricted scalability and flexibility. Modification in Magento is possible through extension. Not only you can get better functionality due to extension but also prevent any changes in its core code so you will be able to get any upgrade coming in near future. Strong data encryption makes Magento the most secured ecommerce store online.

Magento is opensource so you have the freedom to customize your store to meet your business goals and objectives. Site management is easy and you can control multiple websites and store with just one back end. There is administration permission system therefore you can share information as per your wish. You can create customer groups. Good content management is another good feature of Magento. Similarly, upgrade of Magento is fast and easy.

Success of ecommerce depends on the marketing and promotion. Magento offers great features for Marketing and promotions such as you can convince and get permission from the users to send email newsletters. You can issue flexible coupons for stores, customer group, time periods, products and categories. You can conduct polls, surveys, etc. You can offer free shipping options to your choice of customers. Flexibility in pricing can be shown by multi tire pricing and discounts in Magento.

Catalogue management is a robust tool in Magento. You can approve, edit and delete the product tags and product reviews. In customers personalized products you can upload texts, images and select date and time options for products. Product browsing is enhanced due to multiple images per product. As per latest trends product zoom in is available in Magento. Grouped product views, add to wishlist and send to a friend are some of the eminent features of product browsing. Layered/faceted navigation for filtering of products in categories and search results are indications of good catalogue browsing abilities. Catalogue browsing tool in Magento also show breadcrumbs, product comparison, product listing in grids and product reviews features.

Shipping options are flexible and show real time shipping carrier rates. Also shows flat per items and per order and table rates for weight and destination, product sub totals and destination, number of items and destination free, etc. Multiple shipments are possible in Magento. Checkout is not a hurdle for Magento since it offers a single page checkout. Payment gateway options are plenty and secured enough. Analysis is a crucial aspect for success of the business therefore, Magento offers easy integration with Google analytics and you can take various reports like sales, taxes, abandoned shopping cart and best viewed products.

Magento is 100% SEO friendly and you can see in detail in my article ‘Search Engine Friendly Magento Shopping Cart’. It has auto-generated sitemaps for display on site and popular search term pages. It has search engine friendly URLs and URLs rewrite exerts full control of URLs. You can give Meta information for products and categories too. Last but not the least Magento has iPhone optimized theme so you never loose your mobile customers either.