Your Resume Is Killing You

BusinessMarketing & Advertising

  • Author Jay Valentine
  • Published June 1, 2010
  • Word count 469

Your Resume May Be Killing You!

We see hundreds of resumes and over 95% of them are job killers.

What is worse, people may have paid up to $650 to have them written and formatted.

There are three killer problems in most pharmaceutical sales resumes. These are not trivial problems; they can threaten to entirely end any chance of the pharmaceutical sales candidate getting hired.

The three major problems in 95% of the resumes are:

  1. Written by an unemployed HR hack

Who writes resumes? A sales VP? A top, $150,000 a year sales rep? A superstar sales person who is in high demand?

Of course not! The writers of resumes are people who do that for a living---and make about $35,000 a year doing it. So you are putting your future in the hands of a low level person who has never been a sales success.

And what do they write? Well, they write sales resumes, pharma manager resumes, researcher resumes, and everything in between. They are using the lowest common denominator.

These resumes I see every day look great and read "terribly." Any sales manager looks at them and just tosses them in the recycle pile.

And you are paying for all of this and it is unconscionable. There should be a law that you cannot take money to write a sales resume unless you have sold, hired and made money at it.

Of course, if you could sell, you would not write resumes. But you get the idea-you are killing your chances of getting hired if you have one of these HR hacks write your resume.

  1. Does not use sales words

When I read resumes, I read them from the perspective of a sales manager.

Wow, what an unusual thing to do.

What does a sales manager look for? Well, how about new account generation?

How about prospecting skills? And now that we are looking at prospecting, how did you actually find some new accounts? What techniques did you use in your email marketing campaign?

Want to get my "sales manager" attention? If you do, you better use sales words and you better use them in a way that sounds like you know what they mean.

But the HR hack resume writers cannot use the sales words and they are not doing it. Yet they are charging you $650 for writing worthless resumes.

  1. Uses "gooey words" that have nothing to do with sales

HR hack resume writers just love words that have "feeling" rather than meaning. By feeling, the use "goal-oriented," "problem solver,"

"bottom line oriented" which stand up and scream: "has this person ever sold?"

So do you want your potential hiring manager to help the world by recycling your resume instead of calling you? If you do, use a hack HR resume writer because they will guarantee your resume gets recycled.

http://www.PharmaSalesRepJobs.com publishes free reports and videos for those seeking pharmaceutical sales jobs. The author, Jay Valentine, advises pharmaceutical sales candidates on how to use streetfighting tactics to differentiate themselves to get a great sales job.

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