I'm going to give a brief overview of how to write a sales letter. You don't have to be some professional genius; you just have to be honest, compelling, and informative. You don't even have to try to sell the product; just let your subscribers know how to get it...from YOU. You can find details by subscribing to my newsletter on my site (in my signature), but here is a basic outline. First of all, you need to pull the reader in. This part of the letter is usually very short and not very informative. You need to come up with a couple sentences of ultra-interesting, shocking, or just plain offensive material to grab the reader's attention. Ex. "The (product) That Puts the Experts Out of Business!" Anything that makes someone filter your message out of a mailbag full of spam will work. It is smart to also relate to the reader in this introduction. Figure out what your niche wants and make sure you let the reader know that this is what you intend to accomplish. The next part is to introduce your product. Now you don't want to give away all the details of your idea yet; in fact, don't do that. Just give enough basic ideas to the reader to reassure them that this is what they need to put the final tools in place and be successful in their business. Give them the name and the basic function of your product in this section. When you have introduced the product, explain the significance. Let the reader know exactly WHY they need the product. More specifically, let the reader know why they need YOUR specific product. This is the part of the sales letter where you really draw the reader into reading extended text. Make sure that you are compelling and effective in this area of the letter; this is where you really sell your product. Finally, the easiest yet most skipped over part of the sales letter is to let your subscribers know WHERE and HOW they can get your product. This is as simple as directing them to your link, subscription form, or sales cart. Be direct. Be honest; and point them exactly to where they can get your VALUABLE product. In all of this, remember to never directly sell your reader. Let them know the benefits and match them up with their needs. Then all you need to do is be ultra-informative and credible. For more information on credibility, see my article entitled, "The Magic of Credibility". Good Luck!