Powerful presentations are the cornerstone of most sales careers.

In this article, we’ll explore some of the ways you can make more impressive presentations. As a result, you’ll win more business… impress current customers… and maybe… even get a raise. Here are a few things to work on to develop presentations that stand out.

First of all, let’s talk about your appearance. As obvious as it sounds, a good presentation begins with how you present yourself. Although you don’t need to wear high-priced designer suits it’s a good idea to be well groomed. A neat haircut, neatly trimmed beard or clean shave for men and a professional decorum go a long way to making an impressive presentation. Of course, you should dress appropriately for the occasion. The quick Friday afternoon meeting with your team may require a different dress code than a presentation in front of potential clients.

Second, you must know your topic cold. Again, that kind of goes without saying. But it must be said. Because far too many people “wing” their presentations and wonder why things don’t go right. A good idea is to practice your presentation in front of a mirror. Depending on how much hinges on the presentation you may want to take from a few days to a few weeks to polish your pitch, as it were.

Next, your presentation materials should be relevant and top notch. Handouts – especially those with graphics – should be prepared on a business copier or by a professional printer. Computer presentations are usually best done using Powerpoint. Whatever format you present in make sure it reflects a high level of knowledge on the matter and professional competence from you.

Fourth, you might want to consider allowing a question and answer session. Why? Because most presentations are sort of like lectures. So, at times, they get downright boring. Involving the audience allows for meaningful exchange. In addition, you will find out some things from the questions you get that you didn’t consider bringing up. The questions your audience asks evidence what they are interested in learning. So encourage questions and focus on the ones that are of most interest to your audience.

Finally, if you really want to leave a lasting impact, consider following up with your audience after the presentation. A neat idea would be to either audio or video record the presentation and send it to the members of your audience after the presentation.

Just imagine being a potential client who is looking for a vendor like you. They shop around and listen to several different presentations from you and your competitors. But you are the only one to send them the presentation so they can review it. This is critical. Your handouts can not give the same impression as the actual presentation. If you were to capture on audio or video and send it to your prospects – where that is practical – you will greatly increase your chance of getting their business.

Consider these points when you are preparing your next presentation.