Conversations on that began to belittle search engines value of mutual return links (« the site A » would refer to "site B", and "site B" would refer on « a site A »), have led to that ways of reception of unique unilateral links to the sites began to search for the web designer.

In opinion of the author of article it is possible to allocate five basic strategy which work and allow to receive hundreds entering links to a site., certainly, it is much more than ways. But not all of them can give a positive effect. Often happens, that in race behind amount of entering links the web designer too takes a great interestis in "grey" and "black" methods. During first time the effect from such intensive SEO-therapy can appear positive, but can lead ban a site in search engines.

Give for the general development we shall examples of some these "undesirable" methods of reception of direct links to the site:

Link Frame. Such resources never will disappear, will always lead into a temptation of beginning web designers. Than such name is caused? All of that links to other sites in trash links trash are fallen down in the greater heaps which often in any way have been not sorted. There are pages on which there is more than hundred proceeding links on absolutely different subjects. Use «trash links» on the one hand will not bring to your site absolutely any advantage, and on the other hand can lead to understating of positions of a site in search engines. So even do not think!

Accommodation of messages at forums and in blogs can provide a quantity of unilateral links to your site, but they have small value for search engines. Many blogs and bulletin boards automatically insert links into scripts or have instructions for search robots to not pass under links. Therefore to sense from a spam on forums, guest books and blogs almost any.

Many reference strategy concern to a category « Has carried! ». It concerns to cases when your site has received the award in any competition or the site with high PageRank has put the link to your site simply because he has very much liked him.

Other way to receive entering links - to give to all suppliers responses and to place on their sites your link. (advice: if thus you can receive more than 20 links, probably, you need to reduce amount of suppliers).

Now we shall address to five basic methods of reception of unilateral entering links. They differ from each other by efficiency, but any of them gives the best result, than all other doubtful ways. Certainly, any of ways should not be the only thing used for promotion of a site. It is necessary to be able to use all five strategy to feel advantages of accommodation of unilateral links.

1. Strategy of waiting. If your site has a unique and valuable content in due course there will be naturally unilateral links to your site. Such "natural" links voluntary put, have huge value in promotion of sites. However it is impossible to rely only on it for the following reasons:

• Unfortunately, "in due course" can come in a long time;

• You can get in a vicious circle: to you visitors with search engines if on you there are no links do not come; and without links or the search traffic how can someone find out about you and put the link to your site?

2. A cross exchange of links. Search engines underestimate value of return links. The decision of this problem - to put the link to one site and in an exchange to receive the link from other site. It is the most reliable way "to deceive" Google and others search engines. If at you not one site, you probably already use this method. However, he has some lacks:

• It is necessary to have some sites on the same subjects, differently the link will not be relevant;

• The cross exchange of links - accommodation and check of links - not such simple job, process cannot be automated under the same scheme, as a usual exchange of links;

• And, at last, as well as in case of with a traditional exchange of links, greater lack that links are placed on pages with names of "Link" is, « Useful resources » the probability Is, etc. insignificant, that such link will lead to you though a little significant quantity of visitors. Besides, in due course search robots can start ignore simply page « Useful resources » if it has not happened yet.

3. Registration in catalogues. There are fantastic places for webmasters sites: free-of-charge catalogues of sites which « give the PageRank » together with proceeding links. These are really good catalogues with relevant links. It is necessary to try to find as much as possible such "white" catalogues and to register in them the site.

4. Paid links. Purchase and sale of text links on sites with high PageRank becomes greater{big} business. Purchase of the "pure{clean}" links providing the good traffic on your site, is good alternative to contextual advertising which does not give anything for promotion of a site. But there are some reefs and at this strategy, therefore it is impossible to rely only on purchase of links:

• Cost of hundreds links which will be necessary for attraction of the significant traffic on a site, can appear unreasonably high

• As soon as you stop to pay links, you will lose them is it more likely rent, than purchase

• Google actively struggles with purchase of links, underestimating their importance. The owners of sites selling the links, can mask paid links but as it is good they will make, on you does not depend any more

• Google also puts before itself a task to lower the importance of any "artificial" links. If links to your site stand basically on pages with PageRank 3 and above, it at once will cause suspicion, that links "artificial", since huge quantity of pages (it is not obligatory sites, namely pages) have PageRank 1 and below. At the same time purchase of links from the pages having PageRank 0 and 1, will be hardly effective for promotion of a site and will not pay back itself.

5. The publication of articles ( http://www.blogs2u.net ). Four accommodations of unilateral links described above strategy really work. But the fifth method of reception of unilateral entering links is the most promising - the publication of a content.

The idea is simple: you give articles (content) for accommodation on other sites with a condition of an establishment of the link to your site, is usual in the end of article in section « About the author ».

Advantages of this method that such links provide inflow of a lot of visitors, than the link to page « Useful resources ». And besides, after perusal of article visitors, most likely, will be already located to visiting your site.

Complexity, certainly, that it is necessary to do laborious job on creation of a unique content and then to distribute it by huge quantity of sites. But the good result often demands significant efforts and the big job.