The greatest difficulty with business online is the fact that so many out there are taking advantage of people due to increased debt and the desperate need to survive. People want to have a secondary income or even in many cases a primary income due to the ever increasing gas prices, food costs and mortgage payments.

But instead of joining within a business opportunity they get sucked in to nefarious schemes that promote a do nothing atmosphere and create fear in you making you think that this is the only kind of business that you can operate because you do not have any skills that you are aware of.

What I am about to tell you is no matter how rotten a salesperson you think you are, that you have the needed skills to become a millionaire, you just don't know that you have been using these skills all along.

It feels like at times that we are tied to a post and the economy is racing away with your hopes and dreams. So many are turning to the Internet to finally break the money jinx they have been handed.

The sad truth is though, most sincere individuals are simply trying to eek out a living and are desiring to change their circumstances and unknowingly are walking right into a pack of wolves just waiting to separate them from the last vestige of cash they might have.

Time and time again, good money has been lost to downright despicable schemes that prey on the lack of knowledge most have about Internet Marketing or Business Marketing in general.

To begin I want to first start elaborating on the basic mechanics of any business. You have to begin to judge all ventures from this key point. All business structure whether off line or online fall into these basic absolutes.

First of all, money is created by supply and demand. This means all businesses have to offer a product, number one, and that product must be in demand for the business to succeed. If you decide to sell worm potion, most likely there will be no demand and your business will have an early exit.

Secondly, All businesses need to sell their product. If sales are not made, there will be no business.

Lastly, when using network marketing or other similar means to spread the word of your product you need to understand that each individual is key to any business promotion, in that, if that individual wants to be paid, they must be part of the active system of selling.

Example, if you are a cashier at Walmart, you are playing a functional role of creating sales, whether you know it or not. You see the CEO of Walmart needs Cashiers to function at the level, to collect the money. If you do your job you will be paid.

The Walmart CEO cannot make a claim that all cashiers can stay home and they will still be paid by the efforts of those working in "In Stock." First of all no one in their right mind is going to pay you for a job you are not doing. However with owning your own business there is something called Leverage where you cannot get in any other form of work. I will speak on that at a later date.

These are very simple principles that you will begin to learn throughout this course where each principle builds upon another. And once you really and truly understand what these keys are you will become successful even if you are not a salesperson. Because the fact is, no matter what your job is you are part of the sales system or they would not pay you!

Understand no one can defraud, or con you if you recognize these three keys above, within any promotional advertising to become part of any business.

Lets go over them,

1. Supply and Demand

2. Product Sales

3. Your personal job within company to be part of the sales machine.

As I said before, someone would not believe that a cashier is a salesperson, yet they are. And although they do not actively recruit anyone, it is the cashier that will be able to make the sale. The exchange of money for a product is a sale.

Now they might have not actively sold that product, but they were their to collect on the sale wherewith the company now has money wherewith they can pay everyone that was involved. If the cashier stays at home and decides that they would be better off to allow the others to be part of the over all sales machine, then guess what, the cashier ain't gonna get paid. This is not rocket science!

From the cashier, to the salesperson on the floor, to the in stock team, to the warehouse, to the store manager, then the supervisor, then the president and CEO as well as the distributor, and the manufacturer or farmer etc. All of these people were actively part of the sale. And the sale of one single product will then pay many many people.

There are many ways we create sales, the clothes we wear, the make-up you put on, the car you drive, the house you live in, believe it or not are all ways we actively create sales for some company that will eventually collect that money for the product and then disburse among many people to pay them. The only difference is we usually are not part of the business plan. So we do no get paid even though we are part of the sales machine.

The key is to become part of the sales machine where we do get paid for speaking of our products that we enjoy!

It is imperative for anyone wanting to become a business entrepreneur that they understand a product must be in demand and you must be able to supply that demand, and you must be part of the sales process.

Now lets recap, you can not be out foxed by a con artist if you become aware of these three key points. Within any deliberation using the vehicle of advertising always become aware of the difference between exchanging money for money, or money for a legitimate product.

If they hype how much you can make and you scarcely know what it is that you are selling, this is a money trading program, not a product. Money can never be created by traing for money. All that occurs is the one with the most, will in time get the rest.

I do not care what the so called products are that they are offering, if the product is not central to the sales, and all of it is around how much money you can make without a real viable needed product, it is a con!

I will not be able to address this topic in this article in length, but a legitimate product is something that is in demand or needed. If I want to eat steak then that is a product I am willing to buy over and over again. If you sell great steaks, then you are offering a great product that I might want to buy from you.

The problem with most Online Marketing is products are usually attached with a catch 22. Not only is the product sold, but you are also trying to sell a business. And there is nothing wrong with that. However a really good in demand product would not need the buyer to become a business partner if they so choose not to.

A real business needs to be able to sell a product to someone else without the need for them to become part of the business. A product should be good enough that it could sell via its own merit. However a really good structured business will know how to sell a product and bring the buyer into a business without them really desiring the business part of it.

What is so ironic is that some people are great salespeople but when they join an online business they freeze like deer in the headlights. WHY? Because they never realized that they were great salespeople until it mattered, and then they were lost.

The principle behind this that so many people forget is a good product is a powerful testimonial for anyone who purchases the product in the future. And if a person can be adopted into a business because they love the product, you have a got another great sales representative plus that individual will begin to attract customers without ever knowing. They will be part of a sales team, but this time they will get paid.

Just like earlier, I said, we are part of sales teams all the time, what we drive, what we wear, we often speak to our family and friends about things we buy and how much we like or dislike them. This is called word of mouth sales.

This falls right into step two, building a business with a product that is not in demand is business suicide. Example, if you go shopping for carrots and all they have are peas, then they most likely will not buy the product.

And finally, no business that you become part of will succeed if you do nothing. If you do not somehow someway fit in the process of making sales of that needed product, then you are useless. This is something else con artists know about you. When they tell you that you do not have to do anything to make money, they know you will cough up that cash nearly 75% faster than if they told you, that you must become part of the sales process.

These are the kind of people that constantly create new programs with some other devious trick to separate you from your money. None of their past programs ever succeed beyond 3-6 months, ever. They leave a past riddled with destruction, ruined lives and great loses of vast amounts of money from the people. And then they turn around and do it again because they keep showing their money and how it keeps expanding, thus presenting the belief, IT CAN BE DONE.

NO IT CAN'T, NOT THAT WAY IF YOU WANT A REAL LEGITIMATE BUSINESS!

So why in the world would a con artist ever tell you that you have to do something to make something. They WON'T! It is lost dollars in their pocket to tell you the truth. They know that today is a trading day and tomorrow they will be wealthy, and you will be broke!

So my friends, learn the correct principles and do not get sucked into these schemes. Learn about legitimate business and how you can become an active player in it, not some free wheeling entry hoping you will get your share from the banker for doing nothing. IT AIN'T GONNA HAPPEN!

I AM SICK AND TIRED OF BEING CONNED BY FRAUDS...

THEN STOP ALLOWING YOURSELF TO FALL PREY TO THEIR SCHEMES...

LEARN WHAT REAL BUSINESS IS AND HOW YOU CAN SUCCESSFULLY OPERATE IT!

END PART ONE