On the Internet, various webmasters exchange their links for

free to generate link popularity as well as targeted traffic on

their sites. This exchange of links is called reciprocal linking

and it an important tool for webmasters to gain the targeted

traffic on their websites. If you are also serious to build up

a strong Internet presence, start making requests for

reciprocal links. But if you think you don’t know much about

reciprocal linking and want to learn how to request a

reciprocal link, read this article.

First of all you must understand that you can attain

much-desired link popularity with the help of quality

reciprocal links. In fact for a long-term Internet presence, a

strong reciprocal linking is needed to be built by you.

Building reciprocal links is a strategy to be devised

carefully. And for the purpose, a number of links and quality

of the links has to be good enough to make them search engine

friendly.

The search engines are capable of distinguishing between the

right links and the useless ones. You cannot fool them by

linking to all kind of websites. If you are a travel website,

do not link to a baby care website. The link will be considered

as useless in this case. Do not send a link request to any such

website that is not complimentary to your business. Send the

link requests to the targeted links websites only. When you

make a reciprocal link with a complimentary business website,

indexing of links by both of you will readily benefit both the

parties.

To request a reciprocal link, first you have to find out the

websites with a good page rank. You can get a list of the

websites having good page ranks by making a record of their

ranking by major search engines. Type the keyword describing

the theme of your website. Press enter and wait for the results

to appear. The websites with a good page rank should be your

target for the link request. Once you have the list of high

ranking websites, you can send the request to them in a humble

manner. Post an email containing details of your website. The

email should also contain the name of the website owner, URL of

the website, the theme of your website and email address of the

website owner.

How to request a reciprocal link is necessary to be understood

for getting correct reciprocal links. You can easily send a

link request to the website by sighting its articles on any

ezine. Yes, the articles are a great way for link building on

the Internet A number of ezines and forums publish articles

that are a good source of reciprocal links.

Another important source to request a reciprocal links is the

web directories. You have specialized reciprocal linking

websites that are available for reciprocal link building with

your website. The directories are able to give you the exact

websites as the links are divided under certain categories. If

you are owner of a sports website, you can enter a search for

other sports websites links on the directory. You will be

having a huge variety of websites that are willing to link back

to you. Simply add a link on your website and send a link

request to the websites mentioned in the directory.

To request a reciprocal link, make sure the website provides

relevant information related to your website on its indexed

link. If the website does not have a good page rank but has

relevant information, you can send a reciprocal link request to

that website as well.