Author's articles

MaloneEditorial.com: What Makes a Book Unique?

By Susan Mary Malone · 13 years ago

We universally hear fiction editors say: "I want something fresh; something unique; something different." Now, on the surface, that seems simple enough. Even though what Aristotle said a while back still holds true today: "There ...

BostonBrick.com: New Years Chimney Fires

By Jo Lauricella · 13 years ago

New Years weekend ended with 4 chimney fires in 2 days in a beach community south of Los Angeles. Not the best way to bring in 2011! Only a complete fire investigation can determine the ...

AlBrooks.com: The Best Seats in the House

By Jeff Brooks · 13 years ago

Attending a live theater performance, sporting event or concert can be a uniquely entertaining and memorable experience. Tickets to a show or game should always be purchased as early as possible to ensure good seating. ...

MaloneEditorial.com: The Beauty of Small Publishers

By Susan Mary Malone · 13 years ago

A deceiving question, on the outside. Writers have dreams of being published by Random House, or Simon & Schuster, or any of the big conglomerates in NY, under whose umbrella myriad imprints abound. But going ...

SpecialCareNursing.com: The Benefits of Physical Exercise for Seniors

By Cindy Dixon · 13 years ago

Many seniors lead sedentary lifestyles because they are afraid of accidents or worsening an existing medical condition. Lack of physical activity can actually lesson a person’s ability to function in life, particularly as we get ...

CaliforniaDanceArts: Discipline-Its not a bad word

By Erin Holt · 13 years ago

Ms. Sarah Spina is a professional ballet dancer with numerous credits to her name who, during her career, performed the demanding role of the Princess in California Contemporary Ballet’s annual Snow Queen ballet. Now the ...

AlBrooks.com: Southern California and the NFL

By Jeff Brooks · 13 years ago

If you are a football fan and living in Southern California, let’s just say that times have been better. Not too many years ago, Los Angeles had two teams, the L.A. Raiders and the L.A. ...

MaloneEditorial.com: Structure and the Novel: 4 Steps to a Bang-Up Opening Line

By Susan Mary Malon · 13 years ago

So okay, we talked in overview about structure and the novel in a previous post, so now let’s dive in. And where to begin but at the beginning - of your novel. This sounds easy ...

JulianConstruction.com: The Importance of Earthquake Retrofitting

By Shawn Kyles · 13 years ago

In southern California it is vital to consider the dangers of earthquakes. In order to prevent or minimize damage to a home during an earthquake, and prevent the possibility of the need for foundation replacement, ...

BostonBrick.com: Carbon Monoxide - The Facts

By Dave Laverdiere · 13 years ago

This is the time of year when the weather cools down and we begin to use our furnaces and fireplaces. We are all concerned about the health and safety of our families. Don’t let carbon ...

RealWebMarketing.net: The Full Social: How to Put the Pedal to the Metal with Social Media Marketing

By John Eberhard · 13 years ago

Most people these days are familiar with Facebook and Twitter, and maybe MySpace and LinkedIn. And certainly Facebook and Twitter are the two 800 pound gorillas in the room with social media marketing. But what ...

RealWebMarketing.net: Google AdWords Quality Score

By John Eberhard · 13 years ago

Google AdWords has a sort of measuring stick they use called "quality score." The quality score is applied to your campaign, and to your ad group within a campaign, and to your individual keywords within ...

AlBrooks.com: NFL Football - The Stadium Experience

By Jeff Brooks · 14 years ago

The 2010 NFL football season kicked off this month, and will run weekly to early January. This is the 91st season of the NFL, which began on September 9th at the Louisiana Superdome, and will ...

RealWebMarketing.net: Handling Low Impressions in Pay Per Click Advertising

By John Eberhard · 14 years ago

So you’ve gotten an account started on Google AdWords and gotten some ads set up, and people are starting to come to your web site. One of the problems that can occur sometimes with a ...

RealWebMarketing.net: Reaching Out to Local People with Social Media

By John Eberhard · 13 years ago

One of the liabilities of many website marketing activities is that they are national or international in scope. This is great if you are selling, or can sell, your products or services internationally. But not ...

RealWebMarketing.net: Online Reviews

By John Eberhard · 14 years ago

Online reviews are becoming an important aspect to a company’s online presence, especially with local service oriented businesses such as home improvement, health care, photographers, or restaurants. This article is going to be in two ...

RealWebMarketing.net: Content Management Systems

By John Eberhard · 14 years ago

A Content Management System (CMS) is a system that allows you to log in online, and through an online interface, make changes to your web site. Using a Content Management System you can add pages, ...

RealWebMarketing.net: Time to Get Your Marketing in Gear

By John Eberhard · 14 years ago

Labor Day is now past, marking the official end of the summer season (even though we will still have some hot weather in Los Angeles and in some other parts of the country). I have ...

MaloneEditorial.com: Why Developmental Editing

By Susan Mary Malone · 14 years ago

With the surge of freelance editors out there these days, writers have a tough, tough time discerning exactly what they’re getting for their dollars. And sadly, most of what I hear from those writers is ...

SpecialCareNursing.com: Home Care Nursing

By Cindy Dixon · 14 years ago

What happens to a loved one when they can no longer take care of themselves? Should they be placed in an assisted living facility, a board and care, a nursing home or should they be ...