Author's articles

Howdy Partner—Leave the Lone Ranger Gig Behind

By Lindsay Heidbrink · 12 years ago

There’s a certain sense of accomplishment and dignity that comes with running a small business. Not only are resources and funding within a small business limited when compared to its larger corporate counterparts, but the ...

Much Ado About Bubbles—and 3 Tips on IPOs + Your Company

By Lindsay Heidbrink · 12 years ago

The first IPO happened over 400 years ago, and since then they have become quite the news hog. Businesses small and large publicize their IPOs at incredible rates, and if they’re popular enough, these businesses ...

Entrepreneurship Growth Hits Both Ends of the Spectrum

By Lindsay Heidbrink · 12 years ago

US Census data shows that the average age of startup business owners is 40, but there’s something missing from this number: the bigger picture. If you look at the stats from a distance, you can ...

How to Throw a Dazzling Company Christmas Party

By Lindsay Heidbrink · 12 years ago

Celebrating the holidays really can be all fun and games as long as you plan ahead, and plan smart—and you don’t have to break the bank, either. One of the best ways we’ve found to ...

Six Free Tools for Evaluating Your Website

By Lindsay Heidbrink · 12 years ago

Knowledge is power, but it’s hard when you don’t know what you don’t know! Fortunately, today’s blog topic is about 6 great free tools to help evaluate yourself website and the competition. Evaluating Competition 1. ...

Beginner's Guide to Twitter

By Lindsay Heidbrink · 12 years ago

There are literally thousands of guides with this selfsame title out there today. Why? Because Twitter is popular. It’s social media’s biggest fad. It’s also a great marketing tool that has proven successful for many ...

Four Effective Ways to Resolve Customer Complaints

By Lindsay Heidbrink · 13 years ago

Sometimes things are out of your control. The weather, the postal service, or just plain bad luck delays your shipments. Employee disorganization or a system error leaves someone’s support request unanswered. Whatever the situation may ...

Pros and Cons of Dropshipping Explained

By Lindsay Heidbrink · 13 years ago

Dropshipping companies are just like any other wholesaler out there in that they allow you to sell their products online. However, unlike most wholesalers who require bulk purchases, dropshippers allow resellers to purchase small amounts ...

Things to Consider when Considering Entrepreneurship

By Lindsay Heidbrink · 13 years ago

Taken from an interview with small business owner Oliver Bigler... Starting a business is a big decision and that should not be taken lightly. I work with a lot of business professionals and entrepreneurs and ...

Easily Calculating and Improving Online Conversion

By Lindsay Heidbrink · 13 years ago

Whether your business has decided to go online or you plan on starting your own ecommerce website, there’s a very important concept that will aid in either your success or failure: online conversion. Now, what ...