Beginner's Guide to Twitter
Business → Marketing & Advertising
- Author Lindsay Heidbrink
- Published November 15, 2011
- Word count 501
There are literally thousands of guides with this selfsame title out there today. Why? Because Twitter is popular. It’s social media’s biggest fad. It’s also a great marketing tool that has proven successful for many online businesses.
What’s the point?
The main point of Twitter is to get more followers. When someone "follows" you, your updates will appear in their home stream, like the "News feed" feature on Facebook. The main point of having lots of followers, of course, is to get them to click on your stuff. The more followers you have, the greater exposure you can generate.
What to tweet?
So, what are you supposed to tweet about, anyway? The basic rule of thumb here is: Don’t be an idiot. If you think what you are about to post may be inappropriate, don’t post it!
Keep in mind that you are to be identified by Twitter users as an official employee (or employer) in your company. This doesn’t mean you need to tweet only about things related to your job, you can tweet about anything as long as it does not fall into the "STUPID" category. Tweet news, interesting activities you might be doing, promotions from your company, and so on. You don’t need to let people know that you’re running errands or having waffles for breakfast.
Okay, now that we’ve covered the most basic information about Twitter, it’s time to talk about the best practices that will help you be successful.
-
Frequency
Make sure that your Twitter account is updated at least once a day. This will make sure that people will not "unfollow" you! I would recommend tweeting more than once a day! In fact, you should tweet whenever you want to whomever you want. However, just be aware that you can overdo it. Think: how often would I like to get updates from someone I’m following?
-
Interaction
The more you interact with others on Twitter, the better. You can do this by "replying" to tweets, "retweeting," and sending "direct messages."
Reply
Placing an "@" sign in front of someone’s username is how you can "reply" to or "mention" someone in your tweets. This makes the person’s username a link that your followers can click on. The more people mention you, the more likely people are to follow you.
Once some mentions you using an @ reply, the tweet will appear on your Twitter home screen. On the right hand side, there are filters for "@(your username)" and "Direct Messages." Click on these periodically to see who is trying to connect with you.
Retweet
A "retweet" is like a forwarded email, with "RT" at the beginning of the message. For example, if @johnsmith sayes "Look, #giantiphone is trending and #ipad isn't", you could resend or retweet the message as "RT @johnsmith: Look, #giantiphone is trending and #ipad isn't". You could even add a little something, like "RT @johnsmith: Look, #giantiphone is trending and #ipad isn't
Lindsay Heidbrink is attending Brigham Young University and will receive a BA in Communications: Public Relations in April 2012. She currently works for Marketecture, a company that provides website construction/hosting. Visit http://www.Marketecture.com/ for more information. These articles are part of Marketecture’s continued efforts to help SMBs build a better business online. Lindsay likes reading, writing, painting, and scuba diving.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024