Author's articles
White Hat vs. Black Hat SEO
By Sue Cooper · 13 years ago
If one thing differentiates online businesses from "traditional" ones, it is the way in which they market. While for traditional businesses everything comes down to where they are located, if an online business doesn’t bring ...
Social media : why should my business use this resource?
By Sue Cooper · 13 years ago
A lot of people are trying their hand at online businesses. This is the new trend and it can be a successful one if you use the right tools to help you market your site ...
Get your Keyword Research Right
By Sue Cooper · 13 years ago
If you want your website to be a huge success, there is one aspect of search engine optimisation (SEO) you cannot afford to get wrong. That aspect is keyword research. This is such a critical ...
Organic SEO vs. PPC: Which Advertising Method is Better?
By Sue Cooper · 14 years ago
On the web, businesses behave far differently from the real world, and as a consequence, the marketing methods used by them will greatly differ. While for a brick-and-mortar company almost all of its business will ...
Google Analytics Overview: A Must Tool for Webmasters To Discover The Insights Of Their Website
By Sue Cooper · 14 years ago
Why you should add Google Analytics to your website?
If you have a website, it is important to understand the visitors’ behaviours of your website well. Where are they coming from, what pages they do ...
Intelligent Site Architecture: A Key Ingredient to Successful Online Business
By Sue Cooper · 14 years ago
A lot of dreams and aspirations are associated with the thought of making a profitable website for your business. The first step to make your presence marked in the internet world is to make your ...
Social Media Strategy
By Sue Cooper · 14 years ago
Simply becoming a member of one or more social media groups does not constitute a social media strategy. A strategy involves joining these groups with a specific purpose in mind and taking precise actions for ...
Overview of Blogging
By Sue Cooper · 14 years ago
What is blogging? At face value this question is very easy to answer but when you really dig into the subject matter, you find it is much more complex than it seems. We hear the ...