Author's articles

How Article Marketing Changed the Internet--In Good Ways And Bad

By Timothy Arends · 13 years ago

As a new venue for business, the Internet has inspired many new trends for advertising and marketing. One of these is called article marketing. Article marketing predates the Internet, as it has long been a ...

Is a Macbook Better Than an iMac for Internet Marketing?

By Timothy Arends · 13 years ago

Why would you buy an all-in-one compact desktop like the iMac that's "chained" to one spot all the time? True, the iMac is a cool, compact all-in-one computer. It's more powerful and cheaper than a ...

Which Mac Should You Buy for Internet Marketing?

By Timothy Arends · 13 years ago

Macintosh is the forgotten stepchild of the Internet marketing industry. You’ve undoubtedly faced frustration when reading a sales page for a promising piece of software for Internet marketers, only to discover that it runs only ...

Which Mac Should You Buy for Internet Marketing?

By Timothy Arends · 13 years ago

The most obvious piece of kit you're going to need to be a Mac using Internet marketing is of course a Mac itself. You already know that the Mac provides the smoothest, the simplest, the ...

Why Mac-Using Professionals Must Have A Backup Regimen

By Timothy Arends · 13 years ago

When my hard drive failed twice on my iMac I had to take it to the Apple store to get it repaired under warranty. This could have been disastrous, not so much from a financial ...

Troubleshooting Your Mac With Apple's Time Machine and Time Capsule

By Timothy Arends · 13 years ago

Here's another good reason to invest in an external backup drive and set up your backup strategy immediately: Time Machine can serve as an excellent troubleshooting device. Back in the OS 9 days, there was ...

Review: Firefox For Mac Internet Marketers

By Timothy Arends · 13 years ago

For Mac using Internet marketers there is one browser that I recommend: Firefox. A free and open source web browser from Mozilla Corporation. Using the gecko layout engine, it is the second most widely used ...

Review: iWeb for Mac Internet Marketers

By Timothy Arends · 13 years ago

A website and (most likely) a blog will be the foundation of your Internet marketing strategy. To create the former, you will need a website editor. This is a software program that allows you to ...

Review: RapidWeaver for Mac-Using Internet Marketers

By Timothy Arends · 13 years ago

RapidWeaver, is an extremely popular website editor and, like iWeb, is a template-based website creation tool (In fact, RapidWeaver may have been the source of not a small amount of inspiration to Apple for its ...

Review: KompoZer--A Capable Web Editor for Mac

By Timothy Arends · 13 years ago

KompoZer is an open-source program based on the old Netscape Composer. Open-Source means the programming work is done by volunteers and it's totally free (although donations are accepted). You might see some references on Mac ...

There's no Shortage of Money Management Software for Mac Users

By Timothy Arends · 13 years ago

Anyone in business needs financial management software to keep records of all income and expenses for tax purposes. With a vast array of online services, payment providers, online financial institutions, products sold and sales that ...

Quicken vs. QuickBooks: Which is Best for the Mac-Using Marketer?

By Timothy Arends · 13 years ago

Quicken Quicken (Essentials) (Intuit - $50) is a good, solid program, the oldest and best-known finance manager for the Mac, and can do the job for most Internet marketers. Quicken has irritated Mac users over ...

Review: iWork, Apple's software suite for Mac OS X

By Timothy Arends · 13 years ago

iWork (Apple - $80) has all the smoothness and ease of use you would expect from an Apple product. Numbers, the spreadsheet component, comes with 30 Apple designed templates. Formulas offer over 250 functions, and ...

Review: NeoOffice for Mac

By Timothy Arends · 13 years ago

As an information marketer in an information society, you want to find the best way to capture and share information with your readers. It starts with document creation. Although Dragon Dictate is great for getting ...

Adobe Photoshop for Mac: Sorting out the Various Versions

By Timothy Arends · 13 years ago

As an Internet marketer, you may find it necessary from time to time to create or edit some web graphics—even if you think you can’t draw or paint your way out of a paper bag. ...

GraphicConverter and GIMP: Two Low-Cost Graphics Editors for Mac OS X

By Timothy Arends · 13 years ago

Okay, you need to do some graphics editing from time-to-time as part of your Internet marketing campaign, but you're not a professional graphic designer and you don't want to spend a lot of money. Fortunately, ...

iPhone Apps Abound for the On-the-Go Marketer

By Timothy Arends · 13 years ago

Can you use an iPhone in Internet marketing? If you spend any time on the road, the answer is a resounding yes. With a mind boggling 140,000 apps that run on the iPhone, the device ...