Author's articles
Keeping it sincere – why your web copywriting should avoid hyperbole
By Sam Cartwright · 13 years ago
If you want to kill off your authenticity in your web copy and subsequently destroy any chances of people trusting your brand ever again, fill it with insincerity. Cheesy marketing language is a massive turn ...
The ghost in the blogging machine
By Sam Cartwright · 13 years ago
Here’s a fact that may take you by surprise. Some of the great blogs you read regularly are not, in fact, the work of the named author at the end. UK copywriters are finding that ...
Is ‘just okay’ good enough?
By Sam Cartwright · 13 years ago
The reputation of the Internet as a source of relevant and accurate information is being called into question. The impending ‘Net2’ version of the web will give everyone a voice, making more sites open source ...
A trip down memory lane – revisiting your copy
By Sam Cartwright · 13 years ago
When was the last time you read your website’s home page? Or took a fresh look at your ‘About Us’ or ‘Meet the Team’ sections? If it’s more than a month ago, you might want ...
3 reasons why your UK copywriter has to know about social media
By Sam Cartwright · 13 years ago
You’ve optimised your SEO to catch the attention of the search engines. You’ve created killer content that’s relevant, engaging and unique. But while your website may be top of the rankings and pulling in the ...