You’ve optimised your SEO to catch the attention of the search engines. You’ve created killer content that’s relevant, engaging and unique. But while your website may be top of the rankings and pulling in the customers like a virtual magnet, there’s still one area of your online marketing campaign that may need some attention. Social media. That minefield of blogs, Facebook, Twitter and countless other networking sites. Overlook them at your peril – ignore social media and you could be missing out on a huge opportunity to reach a whole new audience. So here are three good reasons why your UK copywriter has to know about social media, and be able to create content to fill this possible vacuum in your campaign.

#1 – English is the world’s language of choice online

Of the six billion people across the globe, four billion speak English. Online, English is the universal language of communication, but it is a complex and multi-faceted language. While you may have a good understanding of spoken and even written English, do you understand how that language is interpreted online? Are you up with ‘Leet’ speak? Do you know how to make subtle adjustments in your use of English to appeal to an American audience, for example? Do you know how social media has changed the way we communicate with each other?

That’s where a UK copywriter can help. Copywriters are experienced at using the English language in all its myriad of forms. It’s not just about where the apostrophe goes or whether to use ‘there’ or ‘their’. A good copywriter knows how to use language to put across the right message and bring both unique and return visitors back to your site from all over the world. If you’re struggling to find ‘the right words’ to portray your company in the best light, a UK copywriter has the experience, the skills and the knowledge to find them for you.

#2 – WWW is dead, long live the Internet!

Wired Magazine recently announced the death of the World Wide Web. No, it doesn’t mean that websites are suddenly going to disappear from our screens, but the way we use the Internet has changed. People communicate through social media far more readily than they do through websites’ ‘contact us’ pages. People Twitter instead of emailing their friends. They leave messages on Facebook profiles or link through these platforms to the ‘full’ version of an article. UK copywriters who understand social media know that the 140 characters on Twitter can be just as effective as a 500 word article when it comes to raising your company’s profile online.

Your copywriter has to understand how your target audience uses social media sites to access the content you’ve created. They also need to know the respective rules of conduct and what choice of platform can best raise your profile and create the right online image for you. They have to understand from first hand experience the audience they’re writing for and which platforms the audience uses the most.

#3 – The relentless rise of social media

Nobody could have predicted that sites like Twitter and Facebook would spawn such an explosion of activity on the ‘net. But these shorthand versions of the web suit our busy lifestyles. We don’t have time to read pages and pages of text, but we do have time to read 140 characters or a quick status update on Facebook. Social media is a product of the 21st Century, and its exponential growth pattern points the way forward for everyone who wants to communicate online.

UK copywriters that have a good knowledge of social media understand this. They can see the way ahead for the Internet, and their skills allow them to respond to it in such a way as to enhance their client’s online profile to new heights. A combination of killer web content and the effective use of social media platforms will give you a far better ROI and a greater click to cash conversion rate. Does your UK copywriter have the right skills to take full advantage of this new online revolution?