Author's articles

Author's articles

Design Your Firm's Website to Move Your Off-Season Accounting Services

By Brian Oconnell · 13 years ago

Most CPAs already possess a decent accounting website design and have a ton of work throughout tax time. The real secret to developing a CPA or accounting service is getting clients to utilize your off-season ...

Accounting Website Design and The Big Picture

By Brian Oconnell · 13 years ago

Accounting website design is a well-developed skill. We've learned how to take advantage of your CPA website to benefit your practice in many ways. A contemporary accounting website has hundreds of pages of special content, ...

Pruning Your CPA Website Setup Expenses

By Brian Oconnell · 13 years ago

The cost of setting up a custom accounting website design can speedily get out of control, but if you understand a few basic trade secrets you can seriously shrink if, not eliminate, your set-up expenses. ...

Tweet Applications That Will Help You Market Your CPA Site

By Brian Oconnell · 13 years ago

I've been speaking a lot about Twitter lately, and I'm unquestionably not alone. Twitter is the internet marketing industry's latest darling. It can be a persuasive lead source and if you can get a sufficient ...

Is Your Accounting Website Spooking Potential Clients?

By Brian Oconnell · 13 years ago

Acquiring a superior accounting website design is an excellent technique to impress existing customers and prospects, but it will be a much more effectual prospecting tool if you take the time to customize it it! ...

Your Accounting Website: How to Exploit Google Instant to Increase Your Search Engine Presence

By Brian O'connell · 13 years ago

Google, the most trafficked search engine on the planet by a long shot, has added an original instrument called "Google Instant". Google's supremacy is without dispute. No other search engine comes near it in clout, ...

Learning To Become a Rainmaker for a CPA or Accounting Practice

By Brian O'connell · 13 years ago

What are YOU doing to improve your accounting firm? While the CPA sites I spend so much time talking about provide a powerful edge for your firm, if you really want to make it in ...

10 iPhone Apps that will Allay the Anguish of Business Travel for Professionals

By Brian O'connell · 13 years ago

The iPhone is a great deal more than the most recent in-thing. If you know how to use it to it's potential it's an outstanding asset for a service professional on the road. Right out ...

What is LinkedIn and Will It Really Help Grow Your CPA Firm?

By Brian O'connell · 13 years ago

There is no more essential tactic for growing a CPA firm than networking. Most accounting professionals already recognize this and have already sharpened their networking skills. Sadly for numerous accountants there is still a bit ...

Surviving Hard Times: Establish Your Own Accounting Firm

By Brian O'connell · 13 years ago

It's a scary new world for the American labor force. The economy has changed, and not for the best. Nowadays almost everyone knows what a "double-dip" recession is. The economy is in bad shape, and ...

The Value of Online Directory Listings in your Accounting Website's SEO Efforts

By Brian O'connell · 13 years ago

When a potential client performs an online search for a CPA firm, they are typically looking for a local firm. Search results will largely be irrelevant if they perform search on the keyword "CPA" or ...

Is Your CPA Firm Underestimating the Value of Public Relations?

By Brian O'connell · 13 years ago

I'm going to step out of my comfort zone again for this article. There's substantially more to marketing than accounting website design. Today I'd like to chat with you a while about public relations. Most ...

Some Web Host Might Really Own Your Domain

By Brian O'connell · 13 years ago

Accounting website design is a really fun career, but all too repeatedly I bump into a maddening and utterly avoidable problem that every site administrator must be aware of. Even if you have had the ...

Everything You Want to Know About Tag Lines and Marketing Your Accounting Firm

By Brian O'connell · 13 years ago

Got a website already? How long has it been since you took an honest, demanding look at it? Accounting Firms know this: The era of the novelty website is over. There was a day when ...

Preparing CPA Practices for the coming Cloud

By Brian O'connell · 14 years ago

There is a vast cloud rolling in. That much is certain about "cloud computing," a hot topic of late. The questions people are inquiring about are: * What's "the Cloud"? * How quickly can CPA's ...

CPA Website Design and Optimization: Using Effective Keywords

By Brian O'connell · 14 years ago

So you have a CPA website, but what do you do to get more promising clients to view your site? Try optimizing your keywords. When you start looking into selling your firm with your website, ...

Composing Great Copy for Accounting and CPA Websites

By Brian O'connell · 14 years ago

Your accounting or CPA website is never finished. Once you get a site posted it's time to create some unique content for it. Most accountants and CPA's don't create their own content. Most choose to ...

Modernize Your CPA Practice's Email Solution and See Your Office's Efficiency Take Wing

By Brian O'connell · 14 years ago

It's 4:30 - and you decide you want your husband to buy some wine for dinner. You write "Pick up wine" on a piece of paper, roll it into a tube, attach it to one ...

Your Website: Use Google Pay-Per-Click Ads to Build Your CPA Practice

By Brian O'connell · 14 years ago

The fact you can buy your website a good listing in the search results of Google has never been a very well kept secret. You have probably seen the sponsered listings on Google's search results ...

How to Choose the Most Marketable CPA Website Design for Your Firm

By Brian Oconnell · 14 years ago

Numerous companies provide CPA websites. This guide helps you determine what's most important in a web designer - and what you need to watch out for. Look for These 7 Attributes in a Website Designer ...