Author's articles
New In Sales? Read This
By Claude Whitacre · 14 years ago
At the beginning of any selling career, there are opinions by people who don’t know, advice from non-experts, and beliefs you may have about selling that are simply not true. There is a learning curve. ...
Sales Training VS Motivational Sales Meetings
By Claude Whitacre · 14 years ago
Practically every big sales organization has motivational sales meetings, company picnics, awards, recognition, company songs, sales slogans, and annual conventions. Do these work, and why?
Have you ever worked as a salesperson in a large ...
Cold Call Selling: Smartest Methods For Small Business Owners
By Claude Whitacre · 14 years ago
Cold calling to sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I’ve had two salespeople cold call me that knew ...
Hiring: The One Thing You Do Not Want To Do
By Claude Whitacre · 14 years ago
Are you hiring now, or in the foreseeable future? This is the Big Mistake interviewers make that kills your chances of hiring a good person.
Never try to "Sell the Position".
Your new interviewee will ...
The Small Business Owner Secret About Marketing To A Niche That Will Make Your Advertising 50%-300% More Profitable
By Claude Whitacre · 14 years ago
Expanding your niche marketing dramatically increases your profits. Here’s a proven way to do that. And it will work in any small business, in any area, in any economy.
Advertising headlines are the single most ...
The Small Business Owner Secret About Marketing To A Niche That Will Make Your Advertising 50%-300% More Profitable
By Claude Whitacre · 14 years ago
Expanding your niche marketing dramatically increases your profits. Here’s a proven way to do that. And it will work in any small business, in any area, in any economy.
Advertising headlines are the single most ...
Small Business Advertising And Marketing. How Is It Affected By Your Competition?
By Claude Whitacre · 14 years ago
Think of the word "competitor". How you think of your competitors greatly affects your business. Here’s how.
The word Competitor means "the same". If you sell fried chicken...the only place you have to think about ...
Advertising Ideas For The Small Business Owner; The Top 12 Marketing Strategies
By Claude Whitacre · 14 years ago
There are principles and ideas that will transform your small business advertising. Here are the best 12. Most of these ideas are found in the book Influence by Robert Cialdini. Which one is most important ...
Small Business Advertising Myths: How Many Do You Believe?
By Claude Whitacre · 14 years ago
Some of these ideas were true fifty years ago, but not today. Some are more true in one media than another. Many of these myths are told by untrained advertising reps because their belief (and ...
Your Advertising Budget. What Is Right For You?
By Claude Whitacre · 14 years ago
I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on ...
How To Profit From Video Demonstrations
By Claude Whitacre · 14 years ago
My video demonstrations on my local retail website generate several high end retail sales every month. Recently, a client asked me what should be included, and what should be left out. He sent me a ...
Advertising Your Retail Store With Article Advertising
By Claude Whitacre · 14 years ago
This is a free method to advertise your local business. This method targets only the people who are interested in what you have to offer, and nobody else. This method will work for almost any ...
The Most Powerful Marketing Questions You Can Ask During A Presentation
By Claude Whitacre · 14 years ago
We have all heard the difference between ""Features" and "Benefits". It's Selling 101.
Features are about the product. Benefits are about the customer.
Here's the problem; We still need to show the features to build ...
What To Do When The Customer Says " Can I Try it for a Few Days"
By Claude Whitacre · 17 years ago
"Can I Take This Home For A few Days And Try It?"
"What If I Take It Home And Don’t Like It?"
Have you ever had those questions?
Here’s why the answers to these questions ...