Author's articles
How to Engage & Inspire with Interactive Content Marketing
By Susan Friesen · 5 years ago
Easy Ways to Stand Out from the Competition
I’m sure you’ve heard the old adage "Content is king." While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect ...
How to Calculate Twitter ROI
By Susan Friesen · 5 years ago
Get to Know Your Social Media Metrics
It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time!
You need to be tracking things ...
How to Marie Kondo Your Website
By Susan Friesen · 5 years ago
9 Website Redesign & Refresh Tips
You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called "Tidying Up With Marie Kondo."
Also known as ...
Your 2019 Guide on How to Use Video in Email Marketing
By Susan Friesen · 5 years ago
It’s not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have ...
Your 2019 Guide to SEO Outsourcing
By Susan Friesen · 5 years ago
If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on.
How much thought ...
A Comprehensive 2019 Guide to the Website Redesign Process
By Susan Friesen · 5 years ago
How to Rebrand Your Business Like A Boss
There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, ...
How to Generate Leads with Landing Page Giveaways
By Susan Friesen · 5 years ago
Creating an Effective Free Giveaway Website
If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it ...
7 Easy Ways to Increase Online Sales
By Susan Friesen · 5 years ago
How to Improve Your Website’s Buying Process
From small businesses to huge corporations, increasing profits is the #1 goal.
As a business owner, it’s your main purpose and what you focus the bulk of your ...
The Power of Content Marketing Storytelling
By Susan Friesen · 5 years ago
3 Easy Ways to Increase Your Social Media Engagement
Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are ...
Personal Branding Tips to Boost Business Success
By Susan Friesen · 5 years ago
Never Forget: You’re the Face of Your Business
If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise ...
The Serious Job of Protecting Client Information
By Susan Friesen · 5 years ago
6 Important Small Business Cyber Security Tips
Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against ...
The Right Reasons for Rebranding Your Business Logo
By Susan Friesen · 5 years ago
Thinking About Changing Your Marketing Graphics?
Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic.
If this happens, you might need to ...
3 Tips for Social Media Storytelling
By Susan Friesen · 5 years ago
How to Build Better Engagement for Your Business
Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your ...
It’s Time to Get Serious About Voice Search Optimization
By Susan Friesen · 5 years ago
How to Create an Effective SEO Strategy for Your Business Website
Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a ...
Does Your Business Need a Website Maintenance Plan?
By Susan Friesen · 5 years ago
What Can Happen if You Neglect Your Newly-Built Site
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.
However, if ...
How to Optimize Your Website for Voice Search
By Susan Friesen · 5 years ago
Voice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and ...
Should Your Small Business Use eCommerce Chatbots?
By Susan Friesen · 5 years ago
The Pros and Cons of Conversational Commerce
Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see ...
Balancing Customer Service with Cost-Savings Technology
By Susan Friesen · 5 years ago
Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice
It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help ...
How to Blog Without Breaking the Law
By Susan Friesen · 5 years ago
6 Important Legal Issues Bloggers Need to be Aware of
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all ...
Effective Lead Generation Through Digital Marketing
By Susan Friesen · 5 years ago
How to Increase Your Small Business Lead Generation
Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, ...