How to Generate Leads with Landing Page Giveaways
Business → Marketing & Advertising
- Author Susan Friesen
- Published May 3, 2019
- Word count 673
Creating an Effective Free Giveaway Website
If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy.
The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale.
Let’s look at a few different ways you can use this marketing technique to your advantage:
• Create a contest that people enter and award a prize/prizes to the winner/winners.
• Give something of value to everyone who enters their email address.
If you’re an alternative health provider, for example, you could offer one lucky winner a tangible product as a prize: nutritional supplements, a physical book you’ve written or a portable speaker—whatever you think your audience will like.
Or, you could offer something to everyone.
This could come in the form of an audio or video series you’ve recorded or a downloadable eBook you’ve written.
No matter what type of campaign you choose for landing page giveaways, you need to get set up with the right tools first.
Obviously, you’ll need a landing page!
This is where you outline what you’re giving away.
You can include information such as deadlines to enter, how to enter and so on. Keep in mind, there are different types of pages, and you’ll probably use more than one on your site.
Katherine Hartvickson of Quantum Ascendance. She’s an HR consultant who offers a free interview guidebook packed with expert tips to people who sign up.
Since stats tell us most people do not make a purchasing decision upon their first visit to a website, having a call to action on your home page can be a great way to get people initially interested in what you have to offer.
This gives you an opportunity to continue that virtual relationship with them, building the know, like and trust factor needed for them to decide on hiring you.
It’s also a great idea to have a dedicated landing page that you can drive targeted traffic to, especially if you are using a paid campaign or from your social media efforts. This is what we set up for Katherine where there is no chance of the user getting distracted on nothing but signing up for her free guidebook:
Here’s relationship expert and author Stuart Motola.
On each page within his site he has a separate place for people to land that details the benefits of his book. You’ll notice on the right-hand side he gives visitors compelling reasons to provide an email address and receive the first chapter of his book.
On separate pages, you can provide more info on what you do and the benefits of your product or services. Giving them a little taste of what they can expect can improve your chances of converting them into customers.
We can help you decide which types of pages will work best for you, so don’t worry about making that decision now!
You’ll also need an email service provider.
This is the critical part of the equation! You want to be able to collect, store and send emails to those who sign up.
This should always be integrated into your site so people who sign up are also opting-in as Newsletter subscribers. That way, you can send them drip emails, offers and weekly or monthly newsletters down the road.
It’s important to think about why you’re giving something to website visitors.
It shouldn’t just be about pushing content or your business offerings at them. Being strategic about your efforts is the key. Whether it’s leading them to sign up for your consulting services, buy your product or call you for more information, have a clear intent and purpose before you start.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media. Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How Brands Can Harness the Power of Savings to Drive Engagement
- Stay Ahead of the Curve: Digital Marketing Tips for Chiropractors
- Take Control of Your Online Presence: Learn SEO and Become an Expert
- Deconstructing Iconic Advertisements: The Anatomy of Memorable Visuals
- Google Ads Service
- Revolutionizing Advertising with Mobile LED Billboards
- Discover the Benefits of Modern Off-Plan Properties in Casares, Malaga in Spain
- The Legitimacy of RAILBUS a revolutionizing Public Transport.
- Unlocking the Power of SEO for Your Dog Training Business
- From Novice to Pro: How Our Article Writing Course Can Transform Your Skills
- Crafting the Perfect Social Media Content: A Guide for Content Marketers
- How AI is Revolutionizing Business: Unveiling Opportunities and Potential Threats
- The Art of Storytelling: Creating Compelling Videos for Your Brand
- The Power of Words: How to Write Blog Posts That Captivate Your Audience
- From pennies to paychecks: How marketers rake in the dough!
- Unveiling the World of Toca Boca Details: Dive into the Game Phenomenon
- Unveiling the Enduring Charm of Leather Jackets: A Wardrobe Essential for Every Season
- Which is the best institute for a Graphic Design Course?
- How AI Writer Checker Can Help You Create High-Quality Content in Minutes
- What are the top 5 SEO strategies?
- How HR Payroll Services Can Streamline Your Business Operations
- Navigating the Social Media Marketing Landscape: Essential Strategies for Success
- Unlocking Efficiency: Why Choose Our Canon Printers for Seamless Business Operations
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?