Author's articles
10 Superstar Networking Tips to Grow Your Business
By Susan Friesen · 7 years ago
One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can ...
What a Baby Giraffe Teaches Us About Viral Campaigns
By Susan Friesen · 7 years ago
5 Ways You Can Boost Your Business Exposure
Looking for your next big marketing campaign? Could your business use a brand exposure boost?
You may want to take a lesson from the Animal Adventure Park ...
6 Highly Effective Ways to Position Your Business Brand Like a Super Hero
By Susan Friesen · 7 years ago
How Christine Awram Successfully Created a Powerful Brand for Women
I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.
I was honoured to ...
5 Ways to Strengthen Your Brand Identity
By Susan Friesen · 7 years ago
How the Business of Branding Works to Meet Your Sales and Marketing Goals
One of the most important elements in making sales is the ability to build trust and rapport with prospects.
In person it's ...
How Branding Defines and Positions Your Business
By Susan Friesen · 7 years ago
What is Branding and How it’s Different from a Logo and Marketing
When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day. ...
Why Your New Program Launch Could Fail (And How to Prevent it)
By Susan Friesen · 7 years ago
The importance of Personal Branding for Entrepreneurs
Thinking about doing a product or program launch to get some fast sales? Read this first!
Over the years I’ve worked with many entrepreneurs who are excited about ...
How to Optimize Your Website for Local Search
By Susan Friesen · 7 years ago
13 Strategies to SEO Optimize Your Local Business Website
If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing ...
How to Ensure Your Website is Ideally Positioned For Your Target Market
By Susan Friesen · 7 years ago
5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want
Is your website attracting the right people who are actually interested in purchasing from you?
Or is it ...
Key Elements of an Effective Book Launch Page 13 tips to creating a book launch page that sells
By Susan Friesen · 7 years ago
Your dream of writing a book is finally complete. Congrats.
But now what? What's the best way to get your book campaign off to a big start?
Last week I wrote about the importance of ...
Top 13 Ways Landing Pages Can Build Your Business
By Susan Friesen · 7 years ago
What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts
For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being ...
13 of the Best Ways to Generate Leads with Social Media
By Susan Friesen · 7 years ago
Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.
I’ve been thinking about one of the biggest reasons why businesses ...
Facebook for Business: Futile or Beneficial?
By Susan Friesen · 7 years ago
7 Facebook Facts Every Business Should be Aware of for 2017
Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it ...
9 Reasons Why Social Media Has Become An Epic Fail for Your Business
By Susan Friesen · 7 years ago
Stop wasting your time; here’s what you can do right now to turn things around.
Wish you were getting better results with your social media?
Many entrepreneurs I talk to are frustrated they aren’t seeing ...
Creating An Effective eNewsletter That Gets Read
By Susan Friesen · 7 years ago
7 Important Format Components to Include In Your Information-Based Newsletter
I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s ...
12 Wordpress SEO Hacks to Boost Your Business Website Traffic
By Susan Friesen · 7 years ago
We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list.
Over ...
4 Content Marketing Trends for Business Owners in 2017
By Susan Friesen · 7 years ago
As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.
All business owners want to stay on top of their game by ...
How to Take a Solo-Entrepreneurship to the Next Level
By Susan Friesen · 7 years ago
5 Members Every Growing Business Needs on Their Team
Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can ...
10 Marketing social media tactics boost holiday sales
By Susan Friesen · 7 years ago
Tis the season for holiday sales!
Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of ...
Using Your Story for a Stronger Audience Connection
By Susan Friesen · 7 years ago
How Stories Greatly Enhance Your Business Brand Positioning
Have you incorporated your story into your business marketing?
I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women ...
10 Essential Website Update Hacks to Help Boost Sales
By Susan Friesen · 7 years ago
When was the last time you updated your website?
It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy ...