Author's articles

Secrets to Creating a Visual Brand Identity That Sets You Apart

By Susan Friesen · 6 years ago

8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This ...

7 Crucial Elements to Building an Effective Personal Brand

By Susan Friesen · 6 years ago

How to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand ...

Combining Online and Offline Marketing to Build Business Credibility

By Susan Friesen · 6 years ago

How to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster ...

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

By Susan Friesen · 6 years ago

When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write ...

4 Easy Ways to Get More Referrals Without Feeling Aggressive

By Susan Friesen · 6 years ago

Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business Word of mouth marketing works. In fact, referrals are often one of the key factors influencing someone to work with you. ...

10 Ways to Attracting Clients Through Kindness

By Susan Friesen · 6 years ago

Why Being Generous in Your Business Will Result in More Loyal Customers Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to? That's ...

Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves

By Susan Friesen · 6 years ago

Part Two: You Have a Website; How Do You Attract New Clients? In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online ...

Website Planning: Why Strategy Beats Design Every Time

By Susan Friesen · 6 years ago

What to Do First Before Designing Your Business Website I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their ...

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

By Susan Friesen · 6 years ago

How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, ...