If you are discouraged because traditional methods of

distribution haven't brought you the profits you wanted, think

Internet distribution. This method is good for the long haul and

costs you the author little time or money. With Online distribution

the author gets to keep all the money.

Whether you have a Print on Demand (POD) book or an

eBook, you the author can become your own distributor these

ways:

1. Distribute through two-step email promotion campaigns.

You don't need a Web site to sell products. Benefit from the

easy and preferred way to buy by many people out there in

cyberspace.

First Step: Send your different email lists a freebie. Think of

your groups--customers, clients, ezine subscribers, ePublishers,

teleclass groups, and networkers. Offer a free answer for a

question with your expertise. Offer a free "Special Report," or an

excerpt from your book. This will start your relationship off on a

good foot. (Increased sales come from trust developed during

relationship marketing more than anything else)

Second Step: Follow up the freebie with your sales letter for

your product or service. Each sales message includes: headline

to capture attention, background of problem, where the potential

buyer wants to be, benefits and features of how to get there.

Add testimonials and be sure it's credible and sincere.

Be sure to ask for the sale and include several easy ways to

buy--toll free number, fax or mail an order form placed at the

end of the sales letter, or if you have a Web site, a link to where

they can buy with a secure provider.

2. Distribute through your own ezine.

If you want to attract more credibility, trust, and sales, then write

your own ezine. Your potential clients and customers expect a

lot of free information, so give it to them. In your ezine include a

feature article, editor's note, resources and tips. You'll get to be

well known as the "expert." In each ezine, add your sales

messages for your products or service. Keep your ezine regular-

once every two weeks or once a month to start. Keep it

short--a real challenge to many of us.

3. Distribute by submitting how-to free articles to top opt-in

ezines.

Online readers love free information. They subscribe to ezines

that you can submit your well-written article to. After learning

acceptable article formats from a book coach, start subscribing

and submitting them. Collect 5-10 edited articles before you

send. Thousands, even 500,000-targeted potential buyers will

see your article with your signature file on it every time you

submit it.

Be sure your product is already up on a Web site. Many Web

publishers will take your e or print book, sell it, and distribute it

for you for a commission of 50% or so. This is great for people

who do not have their own site.

4. Distribute through your signature file on every email you

send.

At the bottom of each email is a signature file. It should have

your name and title, your top benefit, a free offer, a link to where

your book is sold, your email and Web address, and your local

phone number. Everyone on the net accepts this subtle

promotion form. If you do not include it, you are passing up an

easy way to draw attention to your product.

5. Distribute through your own Web site.

Creating your Web site with marketing pizzazz. Don't just be

creative and put up colorful graphic. Put up order pulling ad

copy that convinces your visitor to buy. Create a sales letter that

includes links to the buying page where your customers can buy.

Be sure your sales letter is long enough to include your

customers' resistance, benefits and features of your book, and

multiple testimonials. Ask a book or Web coach to guide you.

6. Distribute through someone else's Web site.

Other ePublishers want your books--both print and eBooks.

Each wants you to write a 100 word or less blurb (including

benefits and testimonials). They will sell, distribute, and keep

track of your sales, sending you a check every few weeks or so.

They take different commissions. Most give you royalties of

30-50% depending on whether it is a print or eBook. You may

want to investigate www.bookcoaching.com.

7. Get an ISBN number.

When you put an ISBN number on your book, you are listed in

"Books-in-Print." Libraries, bookstores and Amazon.com ISBN

require it. For the money and amount of work this is, you may

do better than putting your energy into other Online venues. You

pay $225 for 10 or $800 for 100 today.

8. Distribute through a sales letter straight from your email.

Every time I want to promote my teleclasses, I send a sales

letter. The letter follows the free report I already sent a few

weeks ahead to the same egroup. You may already have your

ezine subscribers in a list. Collect all kinds of lists of emails to

include satisfied customers, teleclass participants, ePublishers, or

fellow networkers.

Send sales letters that promote your books, your classes, or

your service. Once, I learned this follow-up method of staying in

touch with my target audience, sales rose from $75 a

month to $3000 a month in about a year. Each month, count

profits, not numbers of books sold! Internet authors get to keep

all the money!

After several years of research and submitting to traditional

publishing and distribution venues, I got discouraged and

decided to become an author's advocate. I turned to the Internet

2 years ago, and find that with a little delegation, a little study

with a knowledgeable coach, a little attention, and a little money,

my great-selling eBooks earn enough for me to make my living

this kind, gentle, and easy way. I encourage you to try it!