How VeriSign Can Help Your Business
Computers & Technology → Web Hosting
- Author Marcus Lim
- Published July 7, 2010
- Word count 734
VeriSign has been the leading company in Extended Validation SSL Certificates, a main component present in ecommerce sites. One of the major issues consumers find when making purchases online is issues with security. Inputting personal information such as social security numbers, credit card numbers and home addresses can be a personal nightmare should they fall into the wrong hands. When offering web hosting or domain registration services, the VeriSign trademark can ensure the consumer feels safe when entering their personal information. The use of VeriSign also allows the vendor to take secure credit card payments meaning that the payment itself is encrypted making it nearly impossible for secure information to be disseminated illegally or without the buyer's permission.
Your personal or business web hosting company often gives you the option of using VeriSign as an additional purchase. By doing so, you are making an investment in your business by ensuring your customers that your company is legitimate and takes their privacy and rights seriously. Depending on the level of security you intend to use, the price for VeriSign can easily range from $395 to $895, which can be quite overwhelming for start-up businesses and individuals. Luckily, the VeriSign seal is highly recognized and will benefit the business rather than be a fruitless expenditure. Consumers are always more interested in the safety of their purchase rather than the purchase itself. Even if your site offers rare products or high valued commodities, consumers will be quick to avoid such vendors that refuse to take their security into consideration.
Instead, they will opt to purchase from websites that have encrypted payment solutions. However, by purchasing VeriSign for your web hosting services, for example, the price itself can be easily accommodated by the increased revenue generated by the certificate. It is important to take into consideration the differences between price and outcome. Although it can seem that VeriSign requires a hefty monetary investment, it instead builds up not only the credibility of your web hosting service business, but also the longevity. Should your website, for example, come under scrutiny and legal action for accepting fraudulent payments or for being hacked, consumers can easily be re-routed to a warning screen that will drive buyers away from your site. By protecting both your business and your consumers, you can ensure a steady flow of revenue without compromising your credibility.
In other instances, if the web hosting service domain has already been supplemented with a SSL certificate, VeriSign offers the benefit of secure payment processing. In almost all cases, however, you will need either a vendor or merchant account and a shopping cart option to utilize this process. VeriSign can easily be integrated into your domain and will deliver optimal results through customer satisfaction and consumer protection. As a VeriSign user, you are ensuring that your customer's private information will not be used or stolen as they are redirected through the payment system. This extra measure of security promises the consumer that internet purchasing doesn't have to be a shot in the dark, but rather, a quicker and more efficient means of shopping.
Unlike the Secure Socket Layer certificates (SSL), this process is more affordable to maintain with a $59.95 per month payment base and a required $250 set-up fee. However, additional costs may be incurred due to the status of your merchant/vendor account and depending on your plan. Other add-ons can be utilized, such as fraud protection that only reinforces the security of your consumer's purchases. This fraud protection plan ascertains that no fraudulent credit cards can be used on your web domain. This means that your liability as the vendor is minimalized, ensuring that you are not held responsible for illegal purchases. Instead, VeriSign ensures that your payment method plan is safe from hackers as well as fraud, allowing your consumers to shop in a safe and secure environment.
Web hosting and domain registration services often need to be considered if you're planning on implementing VeriSign. This is because more often than not, they do not support the VeriSign minimum requirements. However, being at the forefront of Extended Validation SSL Certificates, VeriSign ensures a safer browsing experience for users and can be counted on to deliver a quality product for online business merchants. Thus, it is in the best interest of your business to invest in added protection, as it will serve to promote credibility and reliability in your products and services.
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