Everyday, millions of new websites sprung out in the information superhighway. You may even be one of those hunting for web hosting companies now. But in this age of retail and customized service, most clients prefer to purchase from a web hosting reseller. What is a web hosting reseller? And why would you want to consider purchasing from these companies when you can go directly to a web host?

Before defining web hosting resellers though, it is good to know the basics of web hosting. The internet is pretty much like the real estate industry. Websites are like houses. In order for a website to be accessed live on the internet, it requires a host, a dedicated cyber location where your website files, database and important components are stored. Just like a house that needs a lot to build on. Web hosting companies sell these "lots" or spaces to website builders.

Due to enormity of web space demands, web hosting companies can no longer attend to the vast number of hosting buyers. This is where the "real estate brokers" of hosting space come in – the web hosting resellers. What they do is typical of an agent or a middleman. They sell and handle accounts of clients on behalf of the web hosting company. However, there is pretty much a big difference, especially when you talk about customer satisfaction and support.

There are three reasons why you should go for a web host reseller. First, the hosting is cheaper. Second, there are flexible package rates. There are rates that are suitable for every hosting need, based on web space requirements. Third, customer support is more personal. Since resellers do not tackle technical aspects, they have more time and resources to attend to your needs.

The web hosting industry is huge and provides unlimited earning opportunities to hosting middlemen. This means there are a lot of resellers to choose from. But do not get lost. Your best choice is to go to a local web host reseller, those companies that can understand the dialect of your web site needs and the language of your budget.