How to Market Your Home-Based Greeting Card Business

BusinessHome Business

  • Author Janice Ciccone
  • Published July 20, 2010
  • Word count 513

So you've decided to have your own greeting card home business. You’re imaginative, confident with your words and they say your luck is in business. You probably have designs running over and over in your head right now or lines that couldn't get to be written on paper. Except there’s one remaining thing that still worries you regarding how to market those greeting cards. Yeah, you’ve tried selling but that was before when you guys didn’t sell using the computers. There's no other choice now but to do it electronically because currently that’s where the money is. Problem is, you've been compiling one article after another only to get confused each time a new one is added.

How do you really market your greeting card business at home? There are definitely old and new ways of doing that and to make the most out of your potentials, nothing could be more ideal than joining them for growing big time.

Start with the Internet because that’s where nearly all people look first when they want more personal, more creative and more attractive greeting cards. You can sell on eBay, Amazon or any other trustworthy shopping sites and all you need is website of your own. You need a site that will showcase your creative prowess because you will be selling cards and the designs are important. You don't want to overdo it, though. Just give them subtle hints of your artistry and usually, that will be enough to impress them. It’s still the message that counts the most in the end.

To make sure you have people coming in to your site, learn some search engine optimization or SEO techniques - blogging, article submissions, backlinking, etc. What matters is to get more people clicking on your links and view what you’ve got to offer.

You'll want to go out into the world and spread the good news by then. You can start advertising through word-of-mouth. - Inform your friends and relatives and request them to tell their friends and so on. Visit local gift stores and leave some samples of your work and also your business card. Also, you can visit companies that usually send cards to their customers, business associates, partners and other VIPs. Always remember to get their contact details so that you can call them for follow-up wherever you decide to drop your samples and your business card. Better yet, try using a spreadsheet to record every store or company you’ve left samples with together with the contact person and details for each of them. It is more easy to keep you track your prospects and saves you from revisiting them when you could have called and known that the boss is still on leave.

There’s no doubt that one of the most profitable home based business enterprise you can take on is a greeting card business. The good thing is, there aren't too many yet who are in the greeting cards business and saturation is clearly not on the horizon.

A greeting card business is surely one of the best part time home business ventures you can take on. The good thing is, there aren't too many yet who are in the greeting cards business and saturation is clearly not on the horizon.

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