In January Google rolled out a new version of its search engine algorithm "Caffeine". Its faster and presents a much, much larger index of the web universe. It has many new implications for SEO Consultants and SEO Designers to deal with. Caffeine is more accurate at presenting high quality websites relating to a specific keyword phrase.

Google no longer uses the keywords found in the "meta keyword" HTML tag but searches for the keywords that have the most density in the first 50 words of the page. More emphasis is placed on original unique content and bounce rate than before. High Quality inbound links with keywords in the link anchor text are even more important now than ever before. Caffeine also evaluates the popularity of the sites the links come from and the number of different sites that the links come from. A high number of links from a single Blog site will not lead to high keyword density. This makes the use of many different Social networking sites like Twitter, Facebook, Linked-IN, Digg, etc., even more important now with unique content coming from each site. Posting the same content on different sites will not increase your keyword density like it did in the past.

One way to increase exposure to your website is through writing articles that contain your keywords and include informative content that many people would want to read about your subject matter. There are many article sites available to submit your article to depending on the focus of the site and the relevancy of your article to one of their article categories. These changes can be incorporated easily with website design tools like Adobe Dreamweaver.

These changes make it more important now than ever to pick a good Website Designer that does not use the pre-packaged website generation tools that work from templates and do not allow access to the source code and ALT tags for pictures. Many of these programs have a "SEO" feature that only adds meta keyword tags. This is now useless since Google ignores these now. With over % of the search market share, it makes good sense to incorporate the changes to optimize for Caffeine into your website. Engineers at top quality SEO Companies can incorporate these new Google changes to get your keywords to the top page of the organic (free) search results.