MLM Sponsoring Using Business Cards
- Author Joe Barclay
- Published September 16, 2010
- Word count 527
Massive MLM sponsoring takes a steady flow of top-notch leads looking at your business each day. Whether your recruiting is mostly done online or offline, it is important to use several different prospecting techniques for best results.
While our marketing is mostly online, for a long time I have taught our team to locate top-notch prospects using business cards. And no, I am not talking about distributing business cards or drop cards. I'm talking about collecting other business people's business cards.
This is a free way to build your business that is easy to learn, easy to train new people in your organization to use. It is a very non-threatening method that allows you to be selective about which prospects get into your prospecting pipeline. It can create an unlimited number of prospects. And, best of all, it gets fantastic results!
Once you make it part of your daily routine, other people's business cards are easy to find and collect. Look for community bulletin boards and boards at gas stations and convenience stores. Business cards can be found in racks or on the counter at almost any kind of small business.
Only collect cards of people who seem like the kind you would like to be in business with. I look for professionals and those who have an entrepreneurial look or sales background. Real estate, insurance, other networkers all make terrific prospects.
I have had best results with real estate professionals, not just because of the current real estate market, but because realtors do basically the same tasks we do. In real estate, their income is determined by their performance. Realtors talk to prospects and build relationships...just like we do in network marketing.
When you collect a business card, be sure to write the date and where you found the card on the back of it. Then it's just a matter of approaching that prospect to see if they are at a point where they might be open to looking at another stream of income.
The easiest way to approach them is by email. Your objective is to see if they are interested in learning more rather than to immediately try to introduce your opportunity to them. This is the outline of a sample email we teach our team to use:
Hi Bob. I found your card at the gym. I am with company XYZ. We are looking to expand in your area. I am searching for a business professional who can help me and earn a substantial second income along the way. May I send you some information for your review and maybe set a time to talk later? Thanks.
If you prefer, you can use a similar approach on the telephone. Again, the main reason for the phone call is to find out if they are open to looking. It is a mistake to try to sell them. Done correctly, the entire telephone call should take less than 60 seconds.
Train yourself to always be collecting business cards as part of your daily routine. I know of no easier way to selectively pre-screen your leads, fill your prospecting pipeline, and dramatically improve your MLM sponsoring.
Joe Barclay is an expert at showing others how to create success online. Read this and other MLM sponsoring articles at his website. Generate more leads and be a top enroller in your business by using Joe's MLM sponsoring system.
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