Each time something new comes along in the health food scene, there's a big buzz about the product with a lot of people going for it and other is condemning it as mere publicity. It's been the same with noni juice, which has become popular for those who are aware about their health.

Noni juice is derived from the noni fruit, also famous as the Great Morinda. This fruit is discovered in abundance in the Polynesian islands, Southeast Asia as well as Australia, but It is juice is indeed a worthy discovery, one that has improved the lives of several people. Scientists are continuously corroborating latest results about noni with clinical studies and in serious research.

As an effect of the publicity around noni juice, several people have tried to cash in on it and this has bring about pretty few people to regard it as a high level MLM scam. However, this is not the situation everywhere. Bear in mind that there are people who have gained from noni juice.

In fact, the way in which noni juice is processed is of prime importance. This is because it loses its efficacy if too much temperature is used, or if it is diluted. Some producers of noni juice utilize artificial sweeteners because noni juice has a concentrated taste and smell and is not pleasant. Few even use preservatives that does more damage than good. So before you go out to buy your dose of noni juice, check out for the way in which it has been processed. Fresh noni is a richer source of nutrients than bottled juice, so bear in mind before you buy your noni juice.

Finally, why must drink noni juice? How can it help you?

• Noni juice is known to be full of phytochemicals that can help in prevention of diseases such as cancer, diabetes, heart diseases, Alzheimer's etc.

• Noni juice can also help in enhancing mood and stimulating sleep in those suffering from sleep related disorders.

• Better skin, improves hair and fewer allergy related reactions are what some of the users of noni juice are stating.

• Noni juice is popular to have several therapeutic effects - antiviral, antibacterial, antifungal, anti-inflammatory, you name it, it does it!

• Some people consume noni juice to correct premature aging and build better bone strength.

• One of the fewer known applications of noni juice is that it has been known to alleviate burns. Freshly squeezed noni juice applied directly can help in healing burns to a great extent.

• Noni juice has a few more external applications also. When rubbed on the skin, it can help decrease skin conditions such as eczema or ringworm. It can be used as a poultice and a compress as well. Some people even apply noni juice on their scalp for lustrous hair and improved scalp health.

Most often you will see that the noni juice that you get in several health stores is reconstituted and not the real thing. There are some brands which provide it to you as it comes and so, they can be a little hard to stomach because of their strong taste. What's important is that it has all the goodness you want.

Strong flavored noni juice has all these benefits, although you might want to know about some of the side effects as well. Noni juice when drunk regularly brings about a detoxification process in your body that may lead to a few bad effects such as appearance of boils and pimples, foul breath, diarrhea or gas, headaches and joint pain. While these do sound discomfiting, they are apparently only a way for your body to get rid of all the toxins. Consuming plenty of water will aid in washing out those toxins more without difficulty.

Although there are several types in the market, you might wonder if acquiring pure noni juice is hard because of the price. Yes, pure noni juice is expensive because of the hard work and time taken in processing it in the correct manner. But irrespective of the price, here are a few tips to ascertain whether the noni juice you have is good or not.

• Bubbles - Shake the bottle to check if bubbles form. If the bubbles drives away quickly, it means that there's a higher flavor of water than noni juice in it.

• Color - When you shake the bottle, check if the color of the bubbles is brownish. This indicates purity.

• Residue - Good noni juice always has a lot of residue at the bottom. Turn the bottle upside down and note how much residue is visible.

• Taste and smell - Finally, observe the flavor and smell of the noni juice. Noni is strong smelling stuff and it is definitely an acquired taste. If it has been mixed with other fruit juices, it might not be authentic.

Those who swear by noni juice claim that there are a lot of benefits, but if you're still a bit skeptical consult your doctor first before you start consuming it. This is, especially, applicable if you have a known heart ailment or any other health related condition.