Each time one thing new arrives in the health food scene, there's a massive news around the item with lots of consumers going for it and other's condemning it as simply hype. It's been the same with noni juice, which has become popular for those who are conscious regarding their health.

Noni juice is taken from from the noni fruit, aka the Great Morinda. This fruit is found in abundance in the Polynesian islands, Southeast Asia as well as Australia, however it's juice is indeed a valuable discovery, one that has bettered the lives of many people. Experts are constantly corroborating newer findings about noni with clinical studies and in detail research.

As a result of the buzz around noni juice, some people have tried to benefit on it and this has made quite a few people to consider it as a high level MLM hoax. However, this is not the case everywhere. Remember that there are people who have benefited from noni juice.

In fact, the way in which noni juice is processed is of key importance. This is simply because it loses its effectiveness if too much heat is used, or if it is diluted. Many producers of noni juice use artificial sweeteners because noni juice has a strong smell and taste and is not tasty. Some even use preservatives that does more harm than good. So before you go out to buy your dose of noni juice, watch out for the way in which it has been processed. Fresh noni is a richer source of nutrition than bottled juice, so keep that in mind before you purchase your noni juice.

Lastly, How can it benefit you? why should you drink noni juice?

• Noni juice is known to be rich in phytochemicals that can help in prevention of diseases such as cancer, diabetes, heart diseases, Alzheimer's etc.

• Noni juice can furthermore help in improving mood and causing sleep in those suffering from sleep related disorders.

• Better skin, better hair and lesser allergy related reactions are what some of the users of noni juice are claiming.

• Noni juice is known to have many therapeutic effects - antiviral, antibacterial, antifungal, anti-inflammatory, you name it, it does it!

• Some people drink noni juice to correct early aging and build better bone strength.

• One of the less known applications of noni juice is that it has been known to alleviate burns. Freshly squeezed noni juice applied directly can help in healing burns to a great extent.

• Noni juice has a few more external applications as well. If rubbed on the skin, it can help reduce skin conditions such as eczema or ringworm. It can be used as a poultice and a compress also. Many people even rub noni juice on their scalp for glossy hair and greater scalp health.

Most often you will find that the noni juice that you get in many health stores is reconstituted and not the real thing. There are some brands which give it to you as it comes and so, they can be a little hard to stomach because of their strong taste. What's significant is that it has all the goodness you need.

Concentrated noni juice has all these benefits, although you might want to learn about some of the side effects as well. Noni juice when consumed regularly brings about a cleansing process in your body that may lead to a couple of side effects such as appearance of boils and pimples, bad breath, gas or diarrhea, joint pain and headaches. While these do appear discomfiting, they are obviously only a way for your body to remove all the toxins. Drinking plenty of water will help in flushing out those toxins more easily.

While there are many variations in the industry, you may wonder if acquiring pure noni juice is difficult because of the price. Yes, pure noni juice is certainly priced higher because of the time and effort taken in processing it in the right manner. But regardless of the price, here are a some tips to ascertain whether the noni juice you have is good or not.

• Bubbles - Shake the bottle to see if bubbles form. If the bubbles dissolve instantly, it means that there's a higher concentration of water than noni juice in it.

• Color - When you shake the bottle, see if the color of the bubbles is brownish. This indicates purity.

• Residue - Good noni juice always has plenty of residue at the bottom. Turn the bottle upside down and note how much residue is visible.

• Smell and taste - Finally, observe the taste and smell of the noni juice. Noni is strong smelling stuff and it is definitely an acquired taste. If it has been flavoured with other fruit juices, it might not be pure.

Those who swear by noni juice claim that there are plenty of benefits, but if you're still a bit skeptical check with your doctor first before you start taking it. This is, particularly, applicable if you have a known heart condition or any other health related condition.