Armand Morin discusses Making a website

"What's the most important part of a website?"

Basically the 4 options of what a person could see or should see when they come to your website. The 4 options are;

Graphics Text Audio Video

Text on a website.

What is the most important part of your site? Your logo is important because you want to create your brand identity. A logo is the only graphic that we really need when making a website. Text is extremely important because that is what people read. So we want to make sure we use some copy and persuasion in order to get people to do what we want. Audio and video is the best way to get people to do what we want.

Audio on a website.

Audio is just so simple to do. When you listen to audio and you listen to an interview. You hear the person speak. You hear all the responses. You hear the connotations in a person's voice. You hear when a person goes really loud. You hear when a person speaks really soft. You will also pickup on all the inflections when a person speaks. This makes audio very important because you can communicate very effectively with audio. The person listening to the audio feels more connected and involved with you when they listen to you. Yu can then embed website audio player on your website so that people can listen to the information as well as reading it.

Video on a website.

With the advent of video online with it making it is so easy. YouTube has millions upon millions of videos on it and the fact is that videos are also so important. Making a website with video you have a better reaction than audio as it is visual, you can do a quick webcam or if you have a cheap camcorder you can make videos and put them online and communicate with your audience.

Video is better than audio but it is a little more complicated, not much but video allows us to create more of a relationship with our customers. For video to be effective it is worth using some post production techniques to create a more finished and professional product. You can also create content very quickly using video and audio and by transcribing the content you have written content to use in various forms.

To recap this is what we should have when making a website. We should have a website logo as a bare minimum, as this can be used as branding everywhere. Obviously the text telling visitors what we want and who we are. This also tells the visitors all the basic information about us and what we do.

For a website you need audio at a bare minimum if not audio certainly do video. You can have either audio or video but you don't have to do both. Choose one or the other but audio is very simple to do because we can sit down in front of our computer record your message and actually talk to your audience. The best part it is something different, most websites do not talk or use this form of communication.

Every single one of Armand's websites actually talk or use audio or website audio players , most websites don't so it's something different that your market hasn't experienced and you look so much better in the views of your customers and potential prospects that you have coming to that website. Audio is very important, video at the same time too can make you look ultra-professional. Also as Armand said video lets you build a better relationship with your customers.