Exactly what is Specialty Merchandise Corporation (SMC) all about?
- Author Nermin Hadzikadunic
- Published November 11, 2010
- Word count 1,162
SMC Business Opportunity is a home business that allows you to resell products for a profit. The company carries a wide range of products from jewelry, gifts, antique, décor and more. It’s run by the Specialty Merchandise Corporation and they have been in business for many years. There are known for their running ads on Tv, in newspapers, and magazines with Tom Bosley as a spokesperson.You have probably seen advertisements on Tv for Specialty Merchandise Corporation (SMC) and found yourself interested and wanting to investigate further. The advertisement says that SMC gives you freedom to work from home and achieve your goals. So what is SMC and how does it allow you to work from home? They are a massive warehouse full of merchandise and they allow their members to buy their products at wholesale prices and sell them at a huge markup without ever having to store any inventory of their own. This business model is known as drop shipping. Drop shipping is where you as the owner of a business advertise and sell products on your website. When someone makes a purchase, you order the product from the drop shipper, which is SMC in this case, and they send it directly to your customer. The CEO of the company states that his ultimate motivation is to put people in business. When Abe Levine started this business he claims that he had two choices. One, to hire a sales force, or two, to put people into business for themselves selling his product. I'm not sure there is a huge difference here from his point of view. Whether he gave people the opportunity to start a business or he hired them, his products are still getting sold. For the business owner involved in SMC, the benefit is that you have the freedom to be your own boss and you get some tax benefits. You always wonder when business opportunities make claims like "Our fundamental goal is to help you start and build a successful business." The fundamental goal is to make money and the executives believe that helping people start a business is the best way to move products.
Specialty Merchandise Corporation (SMC) is a wholesaler that has access to a wide range of different products. As a member, you can buy their products for discounted prices and resell them at higher margins. Many of their products are centered on household, decorative and gift items.Once you become a member they will send you a kit that has well designed catalogs and guides that teach you how to sell using mail order, home parties, flea markets, fund-raising events, the Internet, and more. They also provide you with a business coach for 90 days.The opportunity of starting a business with SMC is very promising but you have to weigh the pros and cons of the business. Let’s start with the pros. SMC offers you access to thousands of products that you can sell. Unlike other companies, they act as a drop shipper for free so you won’t have to pay a fee. They also do not put limits on how many products you have to order.This means that you won’t have to order a box of products in your house and keep it lying around your house until you’ve sold it. You can simply put an order through to SMC toll free number when a customer decides to order something from your catalog. This makes it a cheaper business investment than franchises, wholesale, or retail.You are also not limited to how you can sell SMC’s products. You can sell them in flea markets, online auctions, your own ecommerce store, through networking, and more. The company provides you with different methods you can use to sell their products.Now let’s get into the cons of SMC. The company has many members so you will have to deal with a fair amount of competition. SMC have bigger vendors that have more resources and are able to get their marketing to the customers, making it hard for the average person to be noticed.Although SMC says that you get access to their products at wholesale prices, I found that some of their list prices were too high (even at wholesale). You can actually find the same kind of products at much cheaper prices at a discount or thrift store so I was left wondering if people would even buy the products at the given price.They also give you a recommended mark up but their price points often miss the mark and are way too
overpriced. You actually have to pick the right product and sell lower than their recommended price if you want to sell the product effectively. Sometimes the margins are so small for certain products that it’s not even worth selling. The only way you’d make a good amount of money is to sell to a mass quantity of the products.A huge flaw in their catalog is that while the products are shown with great pictures, there is very little description on them and they lack effective copy to help sell the products. For this reason, it doesn’t make sense to use direct mail as a marketing channel like they recommend.The cost for the membership may be a little expensive for some.
SMC charges you $299.95 for a membership and a renewal fee for $44.95. They also offer your own SMC website for a $2000 set up fee. In my opinion, this is way overpriced. You’ll also be competing with other members who also have the same kind of website. It’d be great to set up your own customized SMC but unfortunately that’s against their regulations.How has SMC worked for the people who invested in the membership? The business has received mixed reviews. While there are a few that have seen success selling SMC’s products, it seems like the majority of people have a hard time selling enough of their products to earn a good income. SMC does provide good service and is an honest company that has been around for many decades.From finding people who had been successful with SMC, I found that they focused on a small niche and also made adjustments to their prices rather than use SMC’s recommended price points. Many people had to test different products to see which would sell and which returned them a solid profit margin. If you want to become involved with SMC, make sure you want to enter the home décor market and think you can move their products. You’ll have to try different things to make the business work for you.The Whois information for a website lists the owner and their contact information. The Whois information for "SMC Business Opportunity" is public which is generally a good thing. This indicates the owner of this site has nothing to hide.
Learn more on how Specialty Merchandise Corporation became the brand entrepreneurs and potential customers talk about. Not yet convinced? Read about SMC review online!
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