Milano Sposi, one of the most important fairs in Italy dedicated to the world of wedding, takes place in the Mediolanum Forum of Assago, near Milan.

Although the institution of marriage seems to have lost its importance in the last few years, there are still many couples that wish to get married and that hope to do that in the best possible way, planning a perfect ceremony and taking care of each detail, from placeholders at the restaurant to the honey moon.

Milano Sposi, the fair dedicated to the brides and grooms and to the day that should be the most beautiful day of their lives, is meant to provide the couple with all the instruments and ideas to plan the perfect wedding, the furnishing of the house and so on. An event that keeps achieving success although the institution of marriage is losing its importance, as highlighted by the data regarding the number of celebrated weddings in the last few years: while in 1994 over 290.000 weddings took place in Italy, in 2008 the couples that decided to get married were less than 250.000. Nonetheless the pavilions of Milano Sposi are always full of couples who visit the stalls looking for an original idea for the dress, for the hairdo of the bride and so on.

Among all the fairs dedicated to this field that have been organized in the last few years Milano Sposi stands out for "seniority", for a wide and variegated offer and for an established reputation, which turn it into one of the most appreciated fairs dedicated to weddings in the north of Italy and in Switzerland. Milano Sposi is being held for the 34th time in 2010, and it still has those features that have accompanied it throughout its long history: variety and quality of the products and services that are offered, the perfect combination of tradition and originality and un unmatchable capacity to welcome visitors, making them feel at ease. The visitors of the fair, indeed, do not only have the possibility to visit the many stalls trying to grab information, "steal" original ideas and get in touch with specialized companies, they can also enjoy many other advantages: every night, from the 7th to the 10th of October (these are the days when the 34th fair will take place), visitors will have the chance to enjoy a free happy hour, while during the day some professional hair-stylists and make-up artists, used to work in the showbiz and fashion, will be at the brides-to-be’ disposal to give them precious tips about the make-up and hairdo to choose for the wedding day. A consulting service for stars, and what’s more it is free!

Visiting the fair the grooms and brides-to-be really feel pampered, but the primary purpose of those who visit the fair is understanding how to plan each detail of a perfect ceremony. In this sense Milano Sposi is the ideal place: many sectors are represented, from dresses to the location for the reception, from photocalls to original gifts for the guests, from flower decorations to make-up and hairdo, from the entertainment to the wedding planner, from the catering to the car to rent and so on. And this is not all: the fair organizers have dealt also with what there is after the ceremony: the honey moon, with many travel agencies, but also the new house of the couple, with many stall dedicated to furniture.

Milano Sposi: how to plan the perfect wedding from A to Z.