One of the giants of music on the Web is certainly Apple, which thanks to the iPod and related iTunes program has succeeded in creating a monopoly in its favor on the trade of music tracks in mp3 format.

ITunes in particular is an application designed specifically for play and organize media files that allows you to purchase online the latest songs, videos and movies. The application itself is deployed with a freeware and can be used as a media player on pc, like many other applications pre-installed inside the PC.

Just this formula has ensured the success. The advantages compared to other music players are great as well but to play our music album in the reorganization dividing by author or genre music and other features that can be selected by us. By purchasing online you can also provide other services which are currently freehold of the production. The bond application to support the iPod has also ensured further success both in the field of music tracks to be autonomous in the sale of video songs, especially considering that Apple is currently home to the world's most popular music player.

Going back to Itunes maybe not everyone knows how the mechanism works the purchase of digital music. Born as a sales channel for music majors in the industry that digital store was later expanded to the other independent record companies who were able to expand their business and their mole music business so they can be present anywhere in the world, virtually.

After selecting the track of interest to us we automatically buy it directly from the site. The store usually offers 30 seconds of free listening to make sure they are going to buy the right track. Just thirty seconds they have just become the center of the "reform" that the Apple group wants to make in iTunes.

And 'in fact just been announced by several music blogs for the news that the opening of the Christmas store, and then the surge in sales provided the cue will increase from 30 to 90 seconds giving you the chance to listen to the prospective buyer a good part of piece before purchasing it. This free expansion of listening it would be possible only if the song has a duration of more than 2 ½ minutes. The initiative which effectively triples the duration of the previews but will not be applicable to all locations in iTunes, as there are differences between the various markets for example in the USA market.

In addition to the newly created iTunes was also the social network related to it called Ping that collects iTunes users created on 1 September 2010 from the same Apple. Ping is essentially as a social music network in which users can interact with each other and found that listening to music, friends and following their favorite artists and news that affect them. It 'worth noting that in just 48 hours, the social network has reached 1 million subscribers, all users of Itunes 10, the version required to access the network.