One of the key ways to help grow any business is by referrals and keeping your customers happy. Happy customers will hopefully return and continue to buy products and services from you. Therefore it is vital to thoroughly understand the requirements of your customer in order to ensure continued business from them.

One method of obtaining feedback from your customers is by using a customer satisfaction questionnaire or customer satisfaction survey. Customer satisfaction surveys should be thought about very carefully so as the process itself does not annoy or confuse. Long complicated customer satisfaction surveys are generally only completed by those being paid for their time. Customer satisfaction is generally measured on a five point scale e.g. Very satisfied, Satisfied, OK, Somewhat Satisfied, Very Dissatisfied. Customer satisfaction surveys may also be done using a ten point scale though this can be more complex and leads to customers’ hesitation around which option to select. A weighting is applied to each of the answers e.g. 5=Very Satisfied, 1=Very Dissatisfied and these weightings are then summed across the survey for analysis of the results.

Traditionally, customer satisfaction surveys have been done using a paper-based process but with customers’ acceptance of touch screen technology it is becoming the norm. Touchscreen devices such as PDA, Mobile phones, Tablets and touch screen kiosks present a win-win solution for customer satisfaction surveys. The surveys can be created quickly and tested on smaller groups before making the survey live and presenting to your customers. Teams can work through the customer surveys on a one-to-one basis using a tablet or PDA device. Alternatively, in retail, customers can access the surveys using touchscreen kiosks. Additionally, once the survey has been created for use on the touchscreen device it is quite easy to also make it available on the internet. This means that your customer satisfaction survey is now available in-store and at home on your customers home computer. The online survey can be linked to e.g. via a button or text link on your website and also through social media platforms including Facebook.

Touchscreen kiosks are a great way to create an environment in-store for your customers to provide instant feedback of their experiences before they leave your shop. Often, customers may feel annoyed by any number of issues at the store but by the time they have returned home they have probably forgotten. Therefore, the optimum time to get real feedback from your customers is while they are still in the shop. Customer satisfaction kiosks are touchscreen computers which may be wall mounted or free standing. The kiosks are branded with your logo and designed to complement the style of the shop. The kiosks welcome users to provide their feedback and can also be used for many other purposes. For small shops, the touchscreen kiosk provides a way of showing customers an extended range of products which you may not have enough space for in the shop. Customers can browse your products and even use the kiosks to make their purchases or redeem gift vouchers. The kiosk can also be used for customers to enter their contact details to be kept informed about your products and services.

Using customer feedback to help develop your business processes and get more customers has always been a vital part of any business and now with touchscreen based customer satisfaction survey kiosks the process couldn’t get any easier.