Music website should be kept on topic. How to promote your music to the online audience is a fairly simple process. Whilst background information in the Bio may be useful if targeting a certain type of fan and wanting them to feel an affinity, it is not helpful to post the latest updates on Swine Flu, or other non music related information on the website. Visitors will have probably found the website from another online source and are expecting it to deliver what they came there for the music, so it should be ensured the content of the bands website contains relevant information that serves the visitors expectations.

There is nothing that turns off fans and potential sales than a misplaced ego. Whilst its important to be confident, getting high and mighty about how great the music is, when that dodgy vocal music haven’t even mixed, mastered or fixed that makes to look silly period. It should be ensured that everything about the music really lives up to how it is presented online, otherwise the world will take the advice and just Walk on by. Sites such as Nimbit, Website Music Player, Reverbnation shop widgets, or other online storefronts too should be tried out which could help drive sales. At the end of the day if there is no ability to purchase from the website or other online touch points, money will be left on the table.

The website should have links to all the other places one can be found online Music promotions. Fans should be able to move seamlessly from one of your spots on the web to another and shouldn’t have to visit multiple sites to figure out what’s up with you. If there is important news, it should be gathered from everywhere. If the music is streaming somewhere that has a widget to put it elsewhere, that widget should be put everywhere, especially where there is a presence.

If it is not known which blogs cover music, one should check out HypeMachine and other mp3 aggregaters to figure out where bands get discussed. The blogs should be read and the interests should be learnt. A nice brief personal note should be written to them telling them why they’ll like the individual and send them an easy link to an mp3 they and their readers would like.

I take pleasure in inviting you all to http://www.musiciansatlas.com/ to explore all the fun of music.