Lessons On Getting Advertisers To Visit Your Website
Computers & Technology → Web Hosting
- Author Janise Majette
- Published May 26, 2011
- Word count 444
It's imperative to your success to monetize your website or blog as soon after creating it as you can. Accepting new advertisers and doing third party ads is of course the simplest way to begin earning monetary benefits from your websites as we all know by now. Don't become a statistic here, take the necessary steps initially to attract the right kinds of advertisers. Positioning your website efficiently in front of your advertisers in order to force action is important. So what steps do you need to take to me sure your advertisers begin making you offers to get their ads running?
Put Forward Flat Rates: When you're running a niche website that is focused at serving highly targeted audiences, the regular CPM advertising model doesn't really work. In the end, CPM is essentially nothing the advertising paying a price for every thousand times the ad is exhibited. This is the reason that if you're operating a niche site then you should go for a fixed pricing illustration in which you request a monthly fee for an individual ad.
It could be something for example, like "Button Ad on Main Page - $200". This would also make the advertisers feel comfortable since they'll be paying a onetime fee and see for themselves if they are getting a good return on investment. So be certain that you're never striving for quantity pricing on a niche site.
For the advertisers: There is an obvious step, but a lot sites don't have a specific page that gives the information that advertisers are looking for. Don't assume people know how to get in touch with you so they can advertise with you, it should be published on your site. Keeping things basic and easy to explain to your advertisers about things you would want to know, doesn't have to be elaborate. You'll see a higher response rate from your potential advertisers once you get this page setup.
Clear Pricing: Many websites expect the advertisers to email them and ask for the pricing details, they have this false assumption that it would make them look professional and attract more advertisers. Pricing details not on your site, will reduce the number of advertisers that you attract. Being as clear as you can and having your pricing published on your site, in a transparent and situated easy to scan manner. Hiding your pricing details will work against your when trying to attract future advertisers. Follow through with the steps outlined in this article for best results in attracting the right kind of advertising. It will be easy for you to generate long term revenue if your site is beneficial to your advertisers.
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