The internet continues to expand at a phenomenal rate with greater numbers of people going online for the first time each and every day. Many of these people will decide to begin their own online businesses and join the millions that are already established and trading. With competition therefore becoming keener all the time, you really need to give yourself some sort of edge in order to muscle your way into an instant trading position, and one of the best ways to do this is to purchase an existing domain name.

Many newbies believe that once they have launched their websites that traffic, (potential customers), will start knocking at the door of their sites straight away. This is of course not true. In order to attract this much needed traffic, your target audience must be aware that your site is out there in cyberspace in the first place.

One of the most effective ways of getting your website noticed is through something called SEO, or Search Engine Optimization. Most internet browsers, (and Google in particular), use a system of page ranking whereby your website is visited by remote programs called search engine spiders. These spiders crawl all over your website noting certain details which they then take back to the search engine for indexing. The end result is that the higher your website is indexed, the higher it will appear on the SERPs, (Search Engine Results Pages).

One of the main criteria that search engines look for are back-links. Back links are inks leading to your website. Basically the more active, relevant backlinks that your website has, the higher your website's page ranking will become. Unfortunately this sort of organic SEO does take time. It builds up slowly, all the while improving your page ranking, (and this is the best thing about SEO as a page ranking improvement tool), but once you have achieved a high page ranking, as long as you continue applying SEO methodology, your page ranking will remain high.

But applying organic SEO does take time. It is not something that will improve your page ranking overnight. But if you purchase an existing domain name, you then have the potential to take over and benefit from the previous owner's SEO efforts. What this means in effect is that if you buy a domain name that has been well ranked, you will inherit this ranking and traffic will be knocking at your door as soon as you go live.

It doesn't even matter that that you prospective client is revisiting the website expecting to see the old regime still in place. Nine times out of ten, return traffic will already know that an ownership change has happened. They still visit the website either because they are curious to see what you've done with it, or, as you know, because they, (like the rest of us), are creatures of habit. The important thing is that once they have got to your landing page, you then have an opportunity to convert that casual browser, into a paying customer.

Online business is very much a numbers game. The more traffic you can attract to your website, the more chance you will have of creating new sales. Buying an existing domain name can give you this instant traffic and will get your website off the best start possible. Why not go online right now and check out what existing domains are available? You might find just the right one for you. Happy hunting!