Today, a significant number of car purchasers are using Internet to research and purchase vehicles. Aware of this rapidly growing trend, many automotive dealers are using Internet as a first hand medium to reach out to their potential customers. With increased competition in online advertising and marketing, you need to ensure that you maintain a dynamic website that reflects the values and objectives of your dealership apart from driving in more sales.

Websites are the means of communication over the Internet through which you can let the potential customers know about your products and services. However, just getting an automotive dealer website is not enough. You should have a visually-engaging and customized website that leaves a strong first impression about your dealership. You need to have a unique, professional, and effective custom designed website to reach car shoppers precisely and convert them into car buyers.

In order to make your custom designed website effectively connect with shoppers, have an edge over competitors and to generate more sales leads, you should get a complete set of custom web designing features.

Features

Before learning about the features of a good custom web design, you need to understand that each and every customer has a different need, preference and expectation from your website. So, you need to have a professional, custom made website design that contains the perfect blend of design and content apart from being user and search engine friendly. Some of the amazing features of a customized website for your dealership are:

Easy to navigate

Even the most attractive website is of no use for the customer if it is not easy to navigate. It should be easy for the visitor to move around in order to stay long enough to purchase from your dealership. The visitor may become frustrated and leave the site if it is not user friendly. Remember, there are many other auto dealer websites offering the same or similar products and services that the person can visit.

Custom websites on the other side are designed user-friendly to make the visitors comfortable in finding the information they are looking for. Flexible and customized options help the visitors to easily and effectively get the details of all products and services your dealership offers. This helps in increased conversion to phone calls and dealership visits.

Quality content

The first thing for which a customer comes to your website is content. Your website is a container of information about your dealership. It is vital to the success of your dealership to provide enough relevant content that caters the needs of each and every visitor.

As a car dealer, you would definitely want to tell who you are, where you are located and what you offer to the car shoppers. A good custom designed website exposes your dealership in a positive way with all the information the customer is looking for. It should have properly structured content, which enhances the image of the website and attracts more potential customers.

Another important benefit of having good and properly structured content on your website is that it improves search engine rankings.

Search engine friendly site development

As your website holds the reputation of your dealership and as it brings potential customers to your dealership, it is very important for you to ensure that it comes in the first page results in the major search engines. Your competitors are always there to snatch sales from your market area. So it is very important to improve your site’s visibility on search engines to dominate them.

As custom designed websites are optimized for search engines, they come a way ahead than the traditional web designed websites. The background coding of a custom made website influences its success in the major search engines. It is very important in today’s cut-throat competition among the auto dealers.

RFQ feature

A custom made website will always be more adaptable to your company’s needs. It includes website conversion pathways such as Request For Quotation (RFQ). It allows your potential customers to contact you and request prices on products or services your dealership offers. Online RFQ feature encourages your visitors to make a purchase from your dealership as it requests action.

Attractive theme

Just like your office or dealership, your website needs to project a professional look. Your website looks more credible if it appears professional. One of the important benefits of custom made website is that it has unmatched design. A custom made attractive theme reflects your dealership’s image in a positive way. Your website looks more attractive and appeals the visitors. Remember, online visitors go for attractive sites that fulfill their purpose.

If you want to stand above the heaps of dealership websites out there, you need to go for custom web design which offers the above mentioned features. Including all these features in your website will improve the sales and profitability of your dealership.