It is common knowledge that image is a key part in the success that any business might enjoy. A business premises is often its flagship, with the decor, size and use of interior space all playing roles in forming out impressions. A shop that is dusty, dark and cramped is rarely preferred over the shop that is clean, bright and spacious. For this reason, a lot of time and money is invested in business premises, and lighting is one of the principal areas invested in. One of the favoured styles to invest in is track lighting, which always promotes a contemporary look.

The importance of image cannot be understated. An executive wearing old jeans and a t-shirt gives the impression that he or she is not very professional: a clean-cut suit, however, gives a very different impression. It is the same with a business, and it is the reason why so many different styles are catered for by lighting manufacturers and wholesale lighting suppliers.

A traditional look, such as that preferred by a local restaurant, can have corner lamp stands and elaborate light shades, while the more trendy, up-market clothing store might opt for recessed downlights as part of an overall minimalist look. The options are many and the effects are varied.

In businesses, lights are not just used to brighten the up the premises. Along with style is a practical motivation, with spotlights the number one option because of their ability to focus on one items or one specific area of the shop or display window.

Of course, spotlights can be installed singularly to the wall or ceiling, but it is more beneficial if a number of lights are centrally located on one rail, or track, that is screwed to the ceiling. The reason is simple, these lights do not look well scattered and it is easier to manage the lighting if they are together. Spotlights can be adjusted to point directly in one area, thereby dispersing light much more effectively.

Despite the practical motivation, it is the image that such a lighting fixture has that draws business owners towards it. They are slim, clean and crisp looking, exuding a sense of modernism and progress. Rails can be made of chrome or brass, and can be joined together to create a square, rectangle, triangle or any shape that is desired or most effective. Alternatively, individual rails can be installed separately in strategic positions. Spotlights can number three or more, and come in a wide variety of styles.

Amongst the most popular are silver and chrome spotlights, such the Ravenna MR16 silver cone-shaped track spotlight, which comes with its own transformer. This is a low-voltage light, meaning it is as cost-efficient as it is stylish. The Benelli MR16 track spotlight boasts a rounder look, with a white or satin silver finish to its exterior. It also comes with its own transformer and uses a 50w halogen bulb, which at low voltage is still very economical.

Spotlights are not for everyone, and there is still very strong support for recessed lights due to their neat, sophisticated look. They can also be used in the same way that a spotlight is, with gimbal downlights allowing for the angle of its beam to be changed. An excellent example is the Vercelli recessed gimbal light, which is available in satin or polished chrome, and polished brass. It fits neatly within the chrome or brass casing and is fitting in the ceiling, which is quite sleek looking.

Alternatively, recessed downlights can be installed in a wall, such as the Ostia swivel and scoop downlight. It boasts a 75 degree angle tilt, and a 360 degree rotation, allowing it to focus on almost anything around it, while its brass finish helps to create a classic look.

A business can create whatever image it wants, but lighting is a crucial part of the process. All that is needed to access the possibilities is a visit to a local wholesale lighting supplier, where a complete selection of spotlights, fluorescent lights, recessed fittings and track lighting can be found. All that is required after that, is a little inspiration to transform a shop or office interior into the premises of a modern, progressive and successful business.