The method by which Google Search Engine ranks web pages is known as Page Rank. With a higher page rank your web pages will have a better position in the search engine results.

The page rank of a site tells how good the web page is to its visitors. There are many necessary elements in determining the quality of the web pages. The important ones are its domains names and URLS, the keywords, the meta data, the links structure, the page structure, the content, the usability, the accessibility and many more. More visitors will get attracted and traffic will be generated with a higher search engine rank.

A higher page rank can be achieved by just following these simple steps:

• The keywords and phrases in the web pages play a very important role in putting the web page in higher rank in search engine results. With higher phrase position in the page structure, the web page will be listed higher in the search engine results. Like if you put your keyword or phrase in the title tag than the search engine will easily determine if you have the reliable information or not and show your web page higher in the search engine results.

• If a keyword or phrase is more constantly met in one web page than in another web page, then the search engine ranks that frequent web page higher. But if you use a keyword too frequently trying to trick the search engine it refuses to rank the corresponding sites because they often recognize it and put it in keyword spamming.

• The number of clicks on a web page is monitored by search engines. The more often visitors click on your web page in the search engine results, the higher the search engine will rank your web page and move you up of the web pages with lesser clicks.

• The number of significant incoming links, against the number of significant internal links within the page, against the number of significant outgoing links sways the page rank in the search engine results. So the number and type of links are essential factors for web page ranking.

Though by following these steps can give you higher page rank, there are still many more factors and It's difficult to have an exact formula to increase the page rank of your web page.