5 Service-Based Businesses That Really Benefit from Local SEO
Business → Marketing & Advertising
- Author Susan Friesen
- Published June 28, 2018
- Word count 522
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this strategy can really pay off to reap great business rewards.
Looking for more Local SEO strategies for your business? Read our article: 13 Strategies to Optimize Your Website for Local SEO
- Medical and Dental Clinics Love Local SEO
You can see a big jump in search engine rankings by targeting local keywords around health or wellness.
Think about what you look for when you need a new doctor or emergency dentist: you’re probably going to search your city plus "family doctor" or "emergency dentist."
However, you also need to target long-tail keywords on your website like "doctor’s office open Saturdays Vancouver" to reach more potential clients.
- The Hyper-Targeted Hospitality Business
Own a restaurant, bar or hotel? Local SEO is a must. People often use Google’s suggested "near me" prompt that pops up in the search bar, so make sure your site content targets your location wherever possible.
Also, many people will check reviews on sites like Yelp before they click on your website - more than in any other type of business. Keep your business info up to date on these sites and respond swiftly to complaints.
- Home Services (I Need Help NOW)
A local SEO campaign works well for people who solve problems.
It’s common for those searching for a plumber or locksmith to call the first listing that appears in Google, but it’s not as simple as creating a website with your contact info.
To get in front of customers, you need to focus on adding original content, optimizing your site and targeting long-tail keywords. Going with a paid SEM campaign is also a must for these types of businesses.
- Neighbourhood-Specific SEO for Realtors
Real estate is a highly competitive category, especially with so many big companies out there plus platforms such as Zillow.
You’ll likely get a lot of your traffic from long-tail keyword searches, so as well as "house for sale Toronto" include "downtown waterfront Toronto condo for sale."
Do your keyword research and write about what families with young kids should look for when buying a home or dog-friendly neighbourhoods – whatever will resonate with your audience.
- Lawyers
Another highly competitive category! The good news is that potential clients are generally looking for very specific information.
So your local SEO strategy can be built around long-tail keywords. For example, instead of "Calgary lawyer" go for "Southeast Calgary will and trust attorney" to convert searches into leads.
Get Local, Grab Long-Tail Keywords
This is by no means an exhaustive list of businesses that can benefit from local SEO, but it gives you a good idea of where it can really make a difference.
Focus on building your local SEO strategy and utilizing long-tail keywords and traffic will follow!
Have you implemented a local SEO strategy yet? If yes, I’d love to hear about it in the comments.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media. If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How Brands Can Harness the Power of Savings to Drive Engagement
- Stay Ahead of the Curve: Digital Marketing Tips for Chiropractors
- Take Control of Your Online Presence: Learn SEO and Become an Expert
- Deconstructing Iconic Advertisements: The Anatomy of Memorable Visuals
- Google Ads Service
- Revolutionizing Advertising with Mobile LED Billboards
- Discover the Benefits of Modern Off-Plan Properties in Casares, Malaga in Spain
- The Legitimacy of RAILBUS a revolutionizing Public Transport.
- Unlocking the Power of SEO for Your Dog Training Business
- From Novice to Pro: How Our Article Writing Course Can Transform Your Skills
- Crafting the Perfect Social Media Content: A Guide for Content Marketers
- How AI is Revolutionizing Business: Unveiling Opportunities and Potential Threats
- The Art of Storytelling: Creating Compelling Videos for Your Brand
- The Power of Words: How to Write Blog Posts That Captivate Your Audience
- From pennies to paychecks: How marketers rake in the dough!
- Unveiling the World of Toca Boca Details: Dive into the Game Phenomenon
- Unveiling the Enduring Charm of Leather Jackets: A Wardrobe Essential for Every Season
- Which is the best institute for a Graphic Design Course?
- How AI Writer Checker Can Help You Create High-Quality Content in Minutes
- What are the top 5 SEO strategies?
- How HR Payroll Services Can Streamline Your Business Operations
- Navigating the Social Media Marketing Landscape: Essential Strategies for Success
- Unlocking Efficiency: Why Choose Our Canon Printers for Seamless Business Operations
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?