How to Target Your Ideal Clients with Digital Newsletters
Business → Marketing & Advertising
- Author Susan Friesen
- Published August 18, 2018
- Word count 564
5 Ways to Create the Right Content for Your Audience
This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your efforts.
Not sure if sending newsletters is something you should do? Read 5 Reasons to Consistently Send Newsletters That Will Generate Leads
Before you send out newsletters for digital marketing purposes, you need to make sure you’re targeting the right people with the right messages.
Here are 5 ways to get started:
- Identify the objectives of your company newsletter.
The first question you need to ask is: Who are your ideal clients? You need to understand that first and foremost. Ask yourself questions such as:
• What pain points do my customers have?
• Why do they want what I’m offering?
• hat are their interests?
If you don’t have customer data to study, start by putting yourself in their shoes. Think like a customer receiving your newsletter – what would you like to see? What would make you open your newsletter?
- Have a newsletter content plan in place.
Coming up with a content calendar is a must if you want to ensure you’re sending the most relevant emails at the right times.
How else will you remember how many times you’ve promoted a certain product or shared an article on a topic?
Beyond keeping your email newsletter content organized, a content calendar is great for remembering holidays – whether you’re targeting customers on Thanksgiving or National Donut Day. You can also create monthly or seasonal themes.
- Think outside the digital newsletter template.
Today’s email marketing services offer hundreds of template options you can use when creating your company newsletter.
However, digital newsletter templates can make your readers feel like they’re getting a cookie-cutter email rather than a customized message.
Consider hiring a professional marketing company to design a personalized email newsletter template that will make your brand and messaging stand out.
- Track, refine, repeat.
All of the major email marketing services have some form of tracking in place so you can measure your email campaign metrics.
This is an essential part of the targeting process, as it gives you valuable insight into what your customers love and what they don’t.
For example, if your clickthrough rate on your "Weekly News" section is dismal, you can test replacing that content with something else.
If an article you included was opened, shared and liked by a lot of people, look for related content to include in a future company newsletter.
- Segment your newsletter audience.
Sending different emails to different lists is key to customer engagement. The more you can narrow down your audience’s interests and buying habits the better.
Sending customers who have just bought your product an email promoting that same product isn’t a good use of your time or theirs. How about showing them an accessory to the product they’ve bought, or a thank you email with a promo code?
A professional marketing company can take care of setting up, scheduling and sending unique content to segmented lists. Contact us today for help with creating effective newsletters for digital marketing.
What are your experiences with sending digital newsletters? I’d love to hear about it in the comments below.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How Brands Can Harness the Power of Savings to Drive Engagement
- Stay Ahead of the Curve: Digital Marketing Tips for Chiropractors
- Take Control of Your Online Presence: Learn SEO and Become an Expert
- Deconstructing Iconic Advertisements: The Anatomy of Memorable Visuals
- Google Ads Service
- Revolutionizing Advertising with Mobile LED Billboards
- Discover the Benefits of Modern Off-Plan Properties in Casares, Malaga in Spain
- The Legitimacy of RAILBUS a revolutionizing Public Transport.
- Unlocking the Power of SEO for Your Dog Training Business
- From Novice to Pro: How Our Article Writing Course Can Transform Your Skills
- Crafting the Perfect Social Media Content: A Guide for Content Marketers
- How AI is Revolutionizing Business: Unveiling Opportunities and Potential Threats
- The Art of Storytelling: Creating Compelling Videos for Your Brand
- The Power of Words: How to Write Blog Posts That Captivate Your Audience
- From pennies to paychecks: How marketers rake in the dough!
- Unveiling the World of Toca Boca Details: Dive into the Game Phenomenon
- Unveiling the Enduring Charm of Leather Jackets: A Wardrobe Essential for Every Season
- Which is the best institute for a Graphic Design Course?
- How AI Writer Checker Can Help You Create High-Quality Content in Minutes
- What are the top 5 SEO strategies?
- How HR Payroll Services Can Streamline Your Business Operations
- Navigating the Social Media Marketing Landscape: Essential Strategies for Success
- Unlocking Efficiency: Why Choose Our Canon Printers for Seamless Business Operations
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?