Tips And Tricks To Make Money On Facebook

When you start talking about “make money on Facebook”, some people may think you are talking about some kind of scam. But, while money-making scams abound on the internet, Facebook does offer legitimate ways to make money. It is a learning process, and no one says it will be an easy road! But that is what differentiates Facebook from a scam – scams are too easy; they promise much for very little.

If you want to make money on Facebook, you’ll need to invest some time and probably some money. Here are some tips for beginners who are new to the Facebook scene (or at least the money-making aspect of Facebook).

Facebook Itself-

Facebook has various groups dedicated to helping others make money online. Search, find, and join these groups and learn as much as you can from them. Take free resources like e-books and other instructional items.

Patience Is Key-

Sources say it’s really better if you take it fairly slowly in the beginning, If you want to make money on Facebook, you must have patience. As a beginner, you are learning as you go, and it’s far easier to “cut your teeth” on one project and then apply what you’ve learned to other projects once the first one is underway. Otherwise, you will be trying to learn too many things at once and may get overwhelmed.

Your Facebook Fan Page-

You will need to have a compelling fan page or “landing page” for visitors. This is where you can post pictures, graphics, and other interesting images that are relevant to your business. This page is also where you can host giveaways, contests, and other promotional events.

Make Money On Facebook Advertising-

Once you have your fan page set up, you can begin make money on Facebook with ads. You will need to research your market – the type of people you’re selling to – by searching Facebook users’ profiles. (There are various ways to do this – by keywords, common interests, and so forth.) Then you can develop an advertisement that can be posted on the side of their Facebook page. This is why single people end up with “Meet Singles” ads on their Facebook pages, and why people who like to cook may see chef supply companies ads on their pages.

Apps-

Apps, or applications, are bits of software you can utilize on Facebook. They can be purchased, or you can develop your own. Sometimes a unique app can be a good selling point. Sources say you don’t have to be techno-savvy to create apps; it’s apparently a relatively user-friendly process. There are many tools and resources on the internet to help you in this area.

Promoting Your Business on Facebook-

Facebook is an increasingly popular social networking site that you can use to promote your business. If you choose to set up a professional page on Facebook, you might consider some of these tips to promote your business.

Networking-

Presumably, your business has an online presence elsewhere – a website, blog, or some such. On your site, it’s a good idea to set up a link to your Facebook page and vice versa. That way, visitors to your site can click on the link to your Facebook page, and Facebook friends can click over to your website. Giving clients and prospects the option of finding you on Facebook gives your business a personal touch. Facebook is known as a familiar network where people can interact one on one.

Another key to making connections is to offer your clients the ability to share your information. You can provide the ability to use Buzz, Tweet, or another social platform to your information quickly and easily.

Content-

It’s a good idea to have a plan as to what you are going to say on your Facebook page. This is your page’s content – the information you present to your clients and prospects. Make it interesting, relevant and fresh so that people will stay when they visit and return for more content.

Interaction-

It’s up to you as to how much interaction you want between yourself and your clients; but regardless, it’s a good idea to be consistent. If you want a lot of interaction, you’ll need to have interactive applications on your page (apps). These include things like contests, games, and special offers. Consider creating apps for your page, and your information has the potential to “go viral” and reach many people quickly.

Give Away Freebies-

Interactive or not, business professionals generally agree that giving away freebies is a great way to promote your business. If you give away a few high-quality freebies, then your fans will be likely to purchase your higher-quality items or products you’re selling.

Advertising Your Business On Facebook-

There is more to Facebook than friends and contacts! Advertising with Facebook is an up-and-coming way to enhance your business. If you’d like to consider advertising with Facebook, here are some secrets and top tips on how to make it work for you.

Demographic-

Known variously as your “target market,” “target audience,” “demographic,” and so forth, determining just who it is you’re selling to is a step that shouldn’t be skipped. Facebook actually offers tools for you to research your demographics’ Facebook presence – find out the groups, events, and individual profiles that are relevant to your business.

Build Your Own Business Community-

Facebook is about making connections. Building communities via Facebook is a good way to conglomerate members of your demographic and find new ones. For example, your clients and fans may join one of your groups and invite their friends to join as well. Keep it interesting and lively by holding discussions, virtual events, providing exciting information, and so forth.

Another note on community building – remember that this is a feature at the heart of Facebook, so direct sales ads tend not to do as well. The majority of Facebook users are on the site because they want to form relationships, not necessarily because they want to buy something.

Facebook Tools And Resources-

Facebook offers guidelines and tools for advertising. Check out www.facebook.com/FacebookAds for details on how Facebook recommends you advertise through them. You can develop your ad through a tool offered at www.facebook.com/advertising, too. You can just begin with an image and a brief tagline or description. Your ad will appear on the right side of those Facebook pages you have targeted.

Key words-

It’s a good idea to learn to integrate key words into your ads. These are words that are gleaned from people’s profile information, and you can use these key words in your ad to customize it to a particular demographic. In fact, what you find in people’s profiles is key to filtering out who is in your target market and who is not.

Set A Budget-

Setting a budget will help prevent you from experimenting with a lot of different ad techniques, thereby wasting money and time. Your advertising campaign should have a definite budget limit, and your goals need to be clearly defined alongside it. In other words, you need to know just what it is you expect for your advertising dollar.

Research Other Ads-

Consider doing some research – click on the ads you see on your Facebook page, and see what they are up to. What kind of ads seem effective? Which ones have an approach that appeals to you? Which ads keep appearing over and over, indicating they have something that’s working for them?

So I hope you can now see all the different ways that you can start to make money on Facebook. Facebook is one of the best ways to grow your business fast. If you do not have your very own online business set up, and you are interested in learning all that you can about online marketing, and how you can set up and grow your very own online business, please feel free to come visit Digital Business Lessons.

To your great success on your online business journey, Bob Edwards, Digital Business Lessons