Insights on Direct Mail Jobs

Social IssuesEmployment

  • Author Francisco Segura
  • Published November 10, 2007
  • Word count 517

Direct mail jobs are of course jobs directly related to the direct mailing industry, which due to the trend of outsourcing for functions that were traditionally done internally by companies, has experienced phenomenal growth in recent years.

Currently, in the United States, the demand for the services of direct mail firms has led to the same firms desiring to expand. As a result, direct mail jobs are more available than they were in previous years. This increase in the number of available direct mail jobs and the ever present need for employment opportunities has led to the creation of services and staffing agencies that specialize in landing applicants work related to the direct mail industry.

Direct mail firms offer a plethora of services and different firms often offer different scales and scopes of involvement in direct mailing. For example, some firms focus solely on packaging and assembly of parcels. Others may focus on package design and development. Still others may not have anything to do with the handling of actual mail, confusingly enough and will primarily focus on encoding data gathered from direct mail operations for creating an efficient database for anyone desiring to create a mailing list suitable for their needs. Other direct mailing firms might even offer consultation as part of their services. Other might focus on the creation of personalized stickers or customized printing. Some of the larger direct mailing service firms might have control of the entire process of preparing, assembling, designing and even sending of mail.

There are almost as many permutations of business models as there are mailing firms and consequently, there is a wide variety of mailing jobs available. The fact that direct mailing is one of the oldest methods of direct marketing does not hamper the industry from innovation in the computer age. If anything, the emergence of the internet has created a curious relationship between online direct marketing services and the direct mail industry and created even more direct mail jobs. On one hand, the emergence of the internet has allowed direct marketers an extremely cheap alternative to the sending of physical mail, through the practice of email spamming. However, the computers have also allowed direct mailing services to make their businesses run smoother and have even led to the use of direct mail to promote websites. Data encoding for direct mailing lists databases and databases is just one of the direct mail jobs that have emerged thanks to the use of computers.

There are services now available online to help applicants find direct mail jobs related to their fields. Though on the surface the idea of a direct mail job is limited, there are actually several technical and non-technical professions found in the field of direct mailing. Computer engineers, software programmers, copywriters, artists, marketers, actuaries, statisticians, business majors, high school graduates, and basically all sorts of people with all kinds and levels of experience have job opportunities in the field of direct mailing. Direct mail jobs have incredible diversity and the industry will surely continue to provide work for all kinds of people in the foreseeable future.

Francisco Segura owns and operates http://www.directmailarea.com Direct Mail

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