How many people visit your site is directly elated to how successful you grow your internet business. That's a given.

But what's more important is the number of people who visit your site more than once. Many studies have been done to analyze purchasing behavior of internet shoppers. Very few purchase a product on their first visit.

In fact, most studies show that it takes an average of 7 times for most people to make a buying decision for your product. So how do you get them to return?

For internet marketers who have a unique product that is found through a highly targeted search, you could have people who bookmark your page and come back later. However, for many internet arketers, their page gets lost in the millions of other pages on the internet.

SO how do you get people to come back? The answer is simple really. Autoresponders allow you to capture information from your website visitors that give you the chance to reach out to them over and over again. I will explain how you can capture this information in later articles.

But the most important thing you need to understand is that these visitors are the lifeblood of your business. They found your website once, in most instances because they were searching for something specific. By capturing their name, email address and other relevant information, you can follow-up with them to remind them of their interest in your product. Maybe you can even suggest an alternative product based on the date you collect from them.

A well-tuned follow-up autoresponder system sends out periodic updates about your company, new product announcements, promotions that you may be running, or other information related to your products. In essence, it gives you a chance to build your brand and identify with your prospects by showing them you care about their interests.

There are many different types of autoresponders available, everything from host your own to web-based software that your "rent" on a monthly basis. There is a wide range of prices available depending on the type of service you provide, the size of list you need to manage and the company you purchase it from.

Most autoresponders operate on a double opt-in methodology where the subscriber (visitor) has to first fill out a form, and then confirm their intent to join your mailing list via a confirmation email. Double opt-in sometimes is referred to as confirmed opt-in, or verified opt-in. No matter what the name, this method of onfirming that your subscriber wants to receive email from you is very important, as you are totally protected from spam complaints because the time and date they join your list are captured.

I look forward to sharing many other aspects to autoresponders in future articles. If you want to receive more information, please send an email to the email address listed with my name below.

My best regards.