A new breed of web site designer is emerging on the internet, the people who create web sites such as web designers have for a while now dominated the web site design market. Now a new wave of web designers are slowly but surely moving in to this field, these next generation of web designers are know as "web site business builders"

The main difference

The main differences between the both are that most web designers normally design and build a web site for a client using stunning graphics and flash features, which is all meant for the human eye (the visitor) but with little consideration given to search engines or the marketing side of the business. These beautifully crafted web sites are not search engine friendly, and also don’t attract a lot of traffic.

More For Your Money

A web site business builder will do the whole process the opposite way and design the web site last. Their main focus is on marketing your web site, right from the start to choosing a domain name, to analyzing keyword supply and demand data. Collating this information is vital to produce a blue print that will form the foundation of the web site business for the long term

Building Your Web Site Business To Be Monetized

When they have this information, only then do they begin crafting each page with a specific keyword, making sure that each web page is keyword optimized for search engines, and at the same time providing equally engaging content to the visitor.

Takes Time To Build a Business

This may be a slower process than throwing up a flashy design, but a lot of emphasis is placed on naturally optimizing the web site, using profitable keywords which in turn drives targeted traffic to the web site .This process doesn’t end there as building your presence on the net is a continues, ongoing effort. A web site business builder will also be able to help you with other long term marketing strategies such as

• Building a good links programme

• Newsletters

• Rss

• Auto responders

• Forms

• Content 2.0

• Article writing

• Press releases

• Audio

• Video

Different Thought Process

The thought process of a website business builder is completely different (analytical) in that they are constructing your web site as a business (from the domain name upwards )from the very beginning, which then can be monetized at a later time.

The main goal is to start driving traffic to your web site, and making sure your business is found on the Net. For the most part their efforts are spent on marketing your web site, which requires a different skill set, a lot of effort and a long term approach.