Are you frustrated or downright-fed up with all of the hoopla about having a home based business?

Well once upon a time, I was too!

So much in fact that I almost threw in the towel and called it quits.

I mean when I really got into learning how to start and build a home based business, I found all of these snake-oil peddlers who were just selling me B.S. product and services that were either useless, unnecessary or the latest money-making gimmick.

I have to admit though, I didn’t really understand at the time what was happening so I spent thousands upon thousands of dollars on things that just never worked for me.

So one day I said to myself, “STOP buying all that crap and start learning the real secrets!”

You see, I came from a long line of entrepreneurs and having that mind-set had helped me over come being homeless and abused.

So once that thought stuck in my mind things began to change.

It was only then that I uncovered the truth about how to successfully start, build and profit from my own home based internet business!

Man…was I happy when I finally made my first sale and then my first 100 sales and then I started acquiring high-end clients and it was all done on autopilot.

Heck, I was asleep most of the time when I made any money!

Now the secrets that I’m about to share are just 7 among hundreds of secrets that I could share but, these are what I like to call the “Critical 7.”

Here are the “Amazing 7 Lost Secrets Of Home Business Success”:

1. Passion: You MUST find a topic that you have a passion or interest for. If you can’t find one look for something that others are passionate about solving. In other words, if there is a desire or a need that a person has to solve this issue (a market), you can easily tap into this market and make money with it.

Now if you already have a home business that you’re passionate about then you should look for this element in your market as well. Remember this… Passion = Profits! Forget what you’ve heard because I’ve mentored many people over the years and the most successful one all had this in common.

2. Persuasion: The next secret is learning how to persuade! Yes, this is step two because understanding how to persuade in person or in print will catapult you to the heights of success so fast you won’t even know where the fame and fortune came from. Many of the most successful people in the world are masters of this one skill. You must use this skill with the highest degree of business ethics.

Notice how politicians quickly become lower than garbage when they persuade well and then don’t deliver? Two GREAT books on this topic are “Persuasion: The Art Of Getting What You Want” by Dave Lakhani, and “Influence – “The Psychology of Persuasion” by Robert B. Cialdini.

3. Copywriting: The next secret is one that many successful home businesses have in common. Or rather their owners have in common. It is the skill that has been coined, “the most lucrative skill on the planet!” When you learn how to write persuasive copy, (your persuasion studies will come in handy) you will be now be able to quickly and efficiently generate money and sales on demand.

The reason is simple. Words whether written or spoken have the power to persuade and sell your product or service FAST! Learning how to write effective direct response copy will help you make money with ease.

4. Website: In the new millennium not having a website is like committing suicide! Yes it’s that bad. Now I’ve come across many clients that believed that they didn’t need a website to attract business because their business was ‘special’. Well these people ‘were’ very special because, even with a poorly performing website, their competition looked a heck of a lot better than them by giving a better impression to their prospects and clients! Not only that but despite their personal beliefs, they were leaving money on the table.

Bottom Line: Build a website using the first three secrets.

5. Marketing: Most people who start a business at home believe that there is some magic pill that they can take and WHAM instant business. Wrong! Despite what the “Gurus” would have you believe, if you’re serious about building your business then you have to take on the mindset of a CEO. How would the CEO of a major corporation think? Of course…they would focus on techniques used to attract and persuade consumers.

Not only that but, they would also focus on the process of planning and execution of their marketing concepts, pricing, promotion and distribution of products and services to satisfy their customers. Think of it as every element of your business that touches your customers. Seems complicated but guess what? With a website you can automate most of that and virtually sleep your way to riches!

6. Advertising: Now here’s an interesting thing that often gets confused with marketing. Advertising is just one element that is part of marketing. Using what you’ve learned in the previous secrets, you can dominate any niche or target market you choose! Yes, you don’t need a huge budget to advertise effectively IF you know how to write copy, persuade and leverage technology and a website.

There are so many types of advertising you can do from newspaper ads, classifieds, pay-per-click, contextual advertising, radio, podcasting, web video, magazine ads and more! Just because you’re a small business doesn’t mean you have to think small. Start on a small budget and grow.

7. Sales: You’re probably thinking, “Well I’m no sales person and I hate sales!” Well the fact of the matter is that I know you don’t believe that because if you’re working at a job or freelance right now, well, you’re selling yourself and your time for money. Seems a little, “Pretty Woman”-like don’t you think? (get my point?) Wouldn’t it be better if you were selling a product or service? Almost EVERYTHING in the world is sold.

Time, food, clothes, medicine, internet access, air…geez everything is! Now you probably work for a company that sells something too. Except you don’t really get the lion’s share of the profits right? Changing your perception of sales is the quickest way to change your life and your income as well. I know, because I’m living proof of it. A great book on that is, “How I Went From Failure To Success In Sales” by Frank Betger

8. BONUS Secrets! Self Educate and Set Goals! As you noticed I gave you some books to read and websites to visit. Well the two things that will tip the scales in your favor REALLY fast are, self educating yourself and finding mentors to guide you along the way to reaching your goals. Simple as that --

Now please understand that these are not all inclusive secrets but when you’re starting out in business for yourself, you need to start looking at these things differently. Changing your perception will change your reality at breakneck speed.

Shoot for the stars my friend!