There is no shortage of home based business opportunities on the Internet today! It also seems there is no shortage of home based business gurus either. In this article let's talk about a few things you should keep in mind when it comes to following these so called gurus.

A guru on the Internet is somebody who has achieved a high level of success. At the very least they are able to market themselves as someone who has done that. There are different levels of success, but that should not necessarily be the determining factor in who you choose to follow.

Many home based business gurus sell books and tapes. Some of them offer them in hardback format, while others allow you to download their products online.

Today, video is extremely popular as well as audiotapes of training and coaching calls done on the internet. These can be good ways to learn if the guru that you are following offers fresh ideas and not just old rehashed information.

If you're not sure which guru you want to follow go to a few Internet marketing forums and start asking around. You can post a question like "Name your three best Internet marketing gurus", and then look for those that come up on a consistent basis.

The nice thing about discussion forums is people are open and honest in their comments. This way, you know you're not just reading hype from a sales page that you read and written by a viewer that contains testimonials that may or may not be relevant.

What you are really looking for in a home based business guru is someone who can mentor you. Many of these people offer private membership so you can join for monthly fee.

These memberships can be worth their weight in gold because you will be getting access to inside information that is not published online. Often times there are discussion forums within these private membership areas as well.

Generally the people who join these type of memberships are serious Internet marketers. They may not be successful yet, but eventually they will have a big home based business of their own.