Powerhouse Marketing With Persuasive Postcards
Business → Marketing & Advertising
- Author Wendy Maynard
- Published January 16, 2006
- Word count 590
The lowly postcard…it’s more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.
Here are some reasons your company should consider a postcard:
-
Cost effective: A regular-sized postcard only costs $.23. You can send up to a 4 1/4" x 6" card without incurring additional expense. This cost is before any bulk-mailing discounts, which can substantially add to savings. They are also inexpensive to print, even if you go to a four-color job. And, since a postcard is a single piece of paper with no envelope, post cards don’t incur a folding and stuffing charge: simply print, label, and send 'em.
-
Postcards are versatile: Your business can use a postcard to show a picture of a new product, send a reprint of a recent advertisement, invite people to an upcoming event, or announce a new service offering. You can also use a postcard to direct people to your website.
-
Quick to read: Another benefit to postcards is the speed at which people can read your message. Studies have shown recipients don't open every piece of mail. Since a postcard doesn't take any time or effort to open, most people simply flip the card over to see what it says. Your audience is reading it as soon as it reaches their hands. It's a powerful way to entice people to visit your website. Offer a free e-report or a chance to win something to drive them there. Make your sales pitch online.
-
Make a bold statement: If you don’t mind spending a little more on postage, go for the OVERSIZED card. You can create some amazing pieces that are 6" x 11" and mailed out with a first-class stamp. These are surefire way to make a lasting impression and recipients are less likely to simply toss them.
-
Stay in touch: Postcards are an easy and inexpensive way to keep your customers aware of your company and showcase new services or products. You can send out coupons to customers you haven’t seen in a while. Offer your recipients an incentive for referring new business. Let them know about new areas or content on your website.
-
Eye-catching handouts: Use extra postcards left over from your mailing as a fancy “business card” at a seminar you offer or a networking event you attend.
-
Feedback forms: You can develop a quick survey. Recipients can check a couple of boxes and fax them back to you. It's likely you'll get a good response if with such an easy-to-complete format.
-
Test your messages: Print several versions of your postcard message and send each to several different mailing groups. Find out which version gets the best response and that's your winner. Use the high-response one in a mailing to a larger group. Watch the responses roll in!
-
Coupons: Use the postcard to entice a visit to your location. When customers come in to your service location, they can bring the postcard offer with them to receive a discount or freebie.
-
Remind your customers: If you are a dentist, a mechanic, or another type of business that provides a routine service, a postcard can be sent as a reminder to your customers that it's time to come in for a check-up.
So, the next time you're thinking about doing a mailing, consider trying postcards to reach your customers. You can generate a BIG response without spending a lot of money!
Wendy Maynard, your friendly Marketing Maven, publishes REMARKABLE MARKETING, a free weekly ezine for entrepreneurs, business owners, and freelancers. If you're ready to skyrocket your sales, easily attract customers, and make more money, sign up for her FREE ezine and marketing report now at http://www.gomarketingmaven.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?