Author's articles
Direct Mail: Your Secret Weapon for New Sales
By Wendy Maynard · 16 years ago
Whether you are trying to reach a decision maker in a large company or stay-at-home mom, direct mail marketing is one of the most powerful ways to drive new business to your company, as well ...
How a Blog Can Help Your Business
By Wendy Maynard · 17 years ago
If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products ...
Marketing Tip: Market Yourself Through Public Speaking
By Wendy Maynard · 18 years ago
A noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than ...
Marketing Becomes Easier When the Brand is YOU
By Wendy Maynard · 18 years ago
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.
Starting today, make sure that you ...
Powerhouse Marketing With Persuasive Postcards
By Wendy Maynard · 18 years ago
The lowly postcard…it’s more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and ...
Attract More Customers With the Magic of Marketing
By Wendy Maynard · 18 years ago
To start seeing remarkable success, you must make time for marketing. Many people tend to make their marketing a low priority. Instead of including it as a part of your weekly routine, you may find ...
Good Design Makes Good Sense
By Wendy Maynard · 18 years ago
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier. ...
Effective Listening Equals Effective Leadership: Learn How!
By Wendy Maynard · 18 years ago
No matter what role you play in your company, becoming a more effective listener will help you get ahead in your position. It means fewer errors, improved accuracy, and enhanced working relationships.
And, listening to ...
Your Diamond Mine: The Lifetime Value of Your Customers
By Wendy Maynard · 18 years ago
In the early 1900s, Reverend Russell Conwell - founder of Temple University - gave a popular speech called “Acres of Diamonds.” In it, he said:
"Your diamonds are not in far distant mountains or in ...
Seminar Secrets: Beyond Working the Room
By Wendy Maynard · 18 years ago
When you are at a seminar, workshop, or other networking event, are you using it for its full marketing potential? No? Then, here are some powerful suggestions to make your next event a moneymaking endeavor: ...
Search Engine Optimization - How to Improve Your Ranking
By Wendy Maynard · 18 years ago
Rankings, Rankings, Rankings!
How do you get your website ranked well by the search engines? Well, it isn’t as hard as you think, but it may not be as simple either. It takes patience and ...
Overwhelmed by the Daily Deluge of E-mail?
By Wendy Maynard · 19 years ago
Part of being an effective marketer is being an effective time manager. The little time suckers in our workday can collectively add up to a LOT of time taken away from our core functions and ...
Six Great Reasons to Hire a Professional Writer
By Wendy Maynard · 19 years ago
Most people can write. Some can even write well. But only a
few individuals can write as quickly and persuasively as a
professional writer. Effective communication requires a
well-crafted message that is interesting to your ...